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Praxisleitfaden Customer Centricity
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Abstract
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Suggested Citation
DOI: 10.1007/978-3-658-33495-6
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Book Chapters
The following chapters of this book are listed in IDEAS- Michael Nenninger & Melanie Seidel, 2021. "Warum JETZT? Der Kunde stand doch schon immer im Mittelpunkt," Springer Books, in: Praxisleitfaden Customer Centricity, chapter 0, pages 3-32, Springer.
- Michael Nenninger & Melanie Seidel, 2021. "Die digitale Kundenschnittstelle: Das Schlachtfeld im Zeitalter der Daten," Springer Books, in: Praxisleitfaden Customer Centricity, chapter 0, pages 33-53, Springer.
- Michael Nenninger & Melanie Seidel, 2021. "Das Customer Centricity Transformation Framework," Springer Books, in: Praxisleitfaden Customer Centricity, chapter 0, pages 57-59, Springer.
- Michael Nenninger & Melanie Seidel, 2021. "Die Kundensicht: Ausgangspunkt der Transformation," Springer Books, in: Praxisleitfaden Customer Centricity, chapter 0, pages 61-90, Springer.
- Michael Nenninger & Melanie Seidel, 2021. "Digitalisierung der Touchpoints: Lebensader der Customer Centricity," Springer Books, in: Praxisleitfaden Customer Centricity, chapter 0, pages 91-124, Springer.
- Michael Nenninger & Melanie Seidel, 2021. "Die Customer Centric ausgerichtete Unternehmensorganisation," Springer Books, in: Praxisleitfaden Customer Centricity, chapter 0, pages 125-146, Springer.
- Michael Nenninger & Melanie Seidel, 2021. "Transformation und Strategie," Springer Books, in: Praxisleitfaden Customer Centricity, chapter 0, pages 147-164, Springer.
- Michael Nenninger & Melanie Seidel, 2021. "Der erfolgreiche Start in eine Data-Driven Customer Centricity," Springer Books, in: Praxisleitfaden Customer Centricity, chapter 0, pages 165-201, Springer.
- Michael Nenninger & Melanie Seidel, 2021. "Jetzt STARTEN," Springer Books, in: Praxisleitfaden Customer Centricity, chapter 0, pages 203-206, Springer.
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