Next Level! 8 Elemente für die Entwicklung einer kommerziellen B2B-Strategie
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Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-658-31998-4
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Book Chapters
The following chapters of this book are listed in IDEAS- Anne Guethoff, 2021. "Vorwort und Einleitung," Springer Books, in: Next Level! 8 Elemente für die Entwicklung einer kommerziellen B2B-Strategie, chapter 1, pages 1-3, Springer.
- Anne Guethoff, 2021. "Das Beispielunternehmen," Springer Books, in: Next Level! 8 Elemente für die Entwicklung einer kommerziellen B2B-Strategie, chapter 2, pages 5-6, Springer.
- Anne Guethoff, 2021. "Der 8 Elemente-Ansatz," Springer Books, in: Next Level! 8 Elemente für die Entwicklung einer kommerziellen B2B-Strategie, chapter 3, pages 7-11, Springer.
- Anne Guethoff, 2021. "Die Analyse des kommerziellen Ist-Zustandes als Basis für die Strategieentwicklung," Springer Books, in: Next Level! 8 Elemente für die Entwicklung einer kommerziellen B2B-Strategie, chapter 4, pages 13-15, Springer.
- Anne Guethoff, 2021. "Strategisches Element 1: Markt," Springer Books, in: Next Level! 8 Elemente für die Entwicklung einer kommerziellen B2B-Strategie, chapter 5, pages 17-23, Springer.
- Anne Guethoff, 2021. "Strategisches Element 2: Kunde," Springer Books, in: Next Level! 8 Elemente für die Entwicklung einer kommerziellen B2B-Strategie, chapter 6, pages 25-40, Springer.
- Anne Guethoff, 2021. "Strategisches Element 3: Ziele," Springer Books, in: Next Level! 8 Elemente für die Entwicklung einer kommerziellen B2B-Strategie, chapter 7, pages 41-49, Springer.
- Anne Guethoff, 2021. "Strategisches Element 4: Produkt-/Preis-/Markenangebot," Springer Books, in: Next Level! 8 Elemente für die Entwicklung einer kommerziellen B2B-Strategie, chapter 8, pages 51-63, Springer.
- Anne Guethoff, 2021. "Strategisches Element 5: Maßnahmen, Botschaften und Kanäle," Springer Books, in: Next Level! 8 Elemente für die Entwicklung einer kommerziellen B2B-Strategie, chapter 9, pages 65-77, Springer.
- Anne Guethoff, 2021. "Strategisches Element 6: Systeme und Prozesse," Springer Books, in: Next Level! 8 Elemente für die Entwicklung einer kommerziellen B2B-Strategie, chapter 10, pages 79-105, Springer.
- Anne Guethoff, 2021. "Strategisches Element 7: Organisationsstruktur," Springer Books, in: Next Level! 8 Elemente für die Entwicklung einer kommerziellen B2B-Strategie, chapter 11, pages 107-116, Springer.
- Anne Guethoff, 2021. "Strategisches Element 8: Ressourcen," Springer Books, in: Next Level! 8 Elemente für die Entwicklung einer kommerziellen B2B-Strategie, chapter 12, pages 117-124, Springer.
- Anne Guethoff, 2021. "Umsetzung," Springer Books, in: Next Level! 8 Elemente für die Entwicklung einer kommerziellen B2B-Strategie, chapter 13, pages 125-127, Springer.
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