Green Marketing 4.0
Author
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-658-03698-0
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Book Chapters
The following chapters of this book are listed in IDEAS- Andrea Grimm & Astin Malschinger, 2021. "Marketing 1.0 bis 4.0," Springer Books, in: Green Marketing 4.0, chapter 0, pages 3-18, Springer.
- Andrea Grimm & Astin Malschinger, 2021. "Green Marketing 1.0 bis 4.0," Springer Books, in: Green Marketing 4.0, chapter 0, pages 19-47, Springer.
- Andrea Grimm & Astin Malschinger, 2021. "Grüne Konsumenten 4.0," Springer Books, in: Green Marketing 4.0, chapter 0, pages 51-105, Springer.
- Andrea Grimm & Astin Malschinger, 2021. "Grüne Lösungen 4.0," Springer Books, in: Green Marketing 4.0, chapter 0, pages 107-125, Springer.
- Andrea Grimm & Astin Malschinger, 2021. "Ökologisierung der Märkte," Springer Books, in: Green Marketing 4.0, chapter 0, pages 127-145, Springer.
- Andrea Grimm & Astin Malschinger, 2021. "Prinzipien des Green Marketing 4.0," Springer Books, in: Green Marketing 4.0, chapter 0, pages 147-169, Springer.
- Andrea Grimm & Astin Malschinger, 2021. "Akteure der grünen Transformation," Springer Books, in: Green Marketing 4.0, chapter 0, pages 173-185, Springer.
- Andrea Grimm & Astin Malschinger, 2021. "Ökologische Entwicklungspfade," Springer Books, in: Green Marketing 4.0, chapter 0, pages 187-200, Springer.
- Andrea Grimm & Astin Malschinger, 2021. "David gegen Goliath," Springer Books, in: Green Marketing 4.0, chapter 0, pages 203-207, Springer.
- Andrea Grimm & Astin Malschinger, 2021. "Marketingansätze für Green Davids," Springer Books, in: Green Marketing 4.0, chapter 0, pages 209-263, Springer.
- Andrea Grimm & Astin Malschinger, 2021. "Marketingansätze für Greening Goliaths," Springer Books, in: Green Marketing 4.0, chapter 0, pages 265-311, Springer.
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