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User-Generated Content and its Impact on Branding

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  • Severin Dennhardt

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Suggested Citation

  • Severin Dennhardt, 2014. "User-Generated Content and its Impact on Branding," Springer Books, Springer, number 978-3-658-02350-8, December.
    • Handle: RePEc:spr:sprbok:978-3-658-02350-8
    DOI: 10.1007/978-3-658-02350-8
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    Cited by:

    1. Oliver Budzinski & Sophia Gaenssle & Nadine Lindstädt-Dreusicke, 2021. "The battle of YouTube, TV and Netflix: an empirical analysis of competition in audiovisual media markets," SN Business & Economics, Springer, vol. 1(9), pages 1-26, September.
    2. Gaenssle, Sophia & Budzinski, Oliver, 2019. "Stars in social media: New light through old windows?," Ilmenau Economics Discussion Papers 123, Ilmenau University of Technology, Institute of Economics.
    3. Dima Sawaftah & Ahmad Aljarah & Eva Lahuerta-Otero, 2021. "Power Brand Defense Up, My Friend! Stimulating Brand Defense through Digital Content Marketing," Sustainability, MDPI, vol. 13(18), pages 1-17, September.

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