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Professionelles Guerilla-Marketing
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Abstract
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Suggested Citation
DOI: 10.1007/978-3-658-02268-6
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Book Chapters
The following chapters of this book are listed in IDEAS- Katharina Hutter & Stefan Hoffmann, 2013. "Der Guerilla-Ansatz," Springer Books, in: Professionelles Guerilla-Marketing, edition 127, chapter 1, pages 3-22, Springer.
- Katharina Hutter & Stefan Hoffmann, 2013. "Die Guerilla-Prinzipien," Springer Books, in: Professionelles Guerilla-Marketing, edition 127, chapter 2, pages 23-34, Springer.
- Katharina Hutter & Stefan Hoffmann, 2013. "Die Guerilla-Effekte," Springer Books, in: Professionelles Guerilla-Marketing, edition 127, chapter 3, pages 35-42, Springer.
- Katharina Hutter & Stefan Hoffmann & Dennis Thom, 2013. "Best Practice: From Dortmund with Love," Springer Books, in: Professionelles Guerilla-Marketing, edition 127, chapter 4, pages 43-52, Springer.
- Katharina Hutter & Stefan Hoffmann, 2013. "Bedenken gegenüber Guerilla-Marketing," Springer Books, in: Professionelles Guerilla-Marketing, edition 127, chapter 5, pages 53-59, Springer.
- Katharina Hutter & Stefan Hoffmann, 2013. "Ambient-Marketing als Guerilla-Variante der Außenwerbung," Springer Books, in: Professionelles Guerilla-Marketing, edition 127, chapter 6, pages 63-77, Springer.
- Katharina Hutter & Stefan Hoffmann, 2013. "Buzz-Marketing als Guerilla-Variante des Word-of-Mouth," Springer Books, in: Professionelles Guerilla-Marketing, edition 127, chapter 7, pages 79-95, Springer.
- Katharina Hutter & Stefan Hoffmann, 2013. "Ambush-Marketing als Guerilla-Variante des Sponsoring," Springer Books, in: Professionelles Guerilla-Marketing, edition 127, chapter 8, pages 97-111, Springer.
- Katharina Hutter & Stefan Hoffmann, 2013. "Guerilla-Stores als Guerilla-Variante des Retailing," Springer Books, in: Professionelles Guerilla-Marketing, edition 127, chapter 9, pages 113-129, Springer.
- Katharina Hutter & Stefan Hoffmann, 2013. "Carrotmob als Guerilla-Variante des ethischen Konsums," Springer Books, in: Professionelles Guerilla-Marketing, edition 127, chapter 10, pages 131-140, Springer.
- Katharina Hutter & Stefan Hoffmann, 2013. "Methoden zur Messung der Effizienz klassischer Maßnahmen," Springer Books, in: Professionelles Guerilla-Marketing, edition 127, chapter 11, pages 143-153, Springer.
- Katharina Hutter & Stefan Hoffmann, 2013. "Berechnung des Guerilla-Effekts," Springer Books, in: Professionelles Guerilla-Marketing, edition 127, chapter 12, pages 155-163, Springer.
- Katharina Hutter & Stefan Hoffmann, 2013. "Emotional Mapping als grafisches Kontrollinstrument," Springer Books, in: Professionelles Guerilla-Marketing, edition 127, chapter 13, pages 165-172, Springer.
- Katharina Hutter & Stefan Hoffmann, 2013. "Vereinfachte Effizienzbewertung," Springer Books, in: Professionelles Guerilla-Marketing, edition 127, chapter 14, pages 173-181, Springer.
- Katharina Hutter & Stefan Hoffmann, 2013. "Wirksamkeit aus Sicht von Unternehmen und Agenturen," Springer Books, in: Professionelles Guerilla-Marketing, edition 127, chapter 15, pages 183-193, Springer.
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