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Marketing Cases from Emerging Markets
Editor
Listed:
- Dilip Mutum(Coventry Business School)Sanjit Kumar Roy(Coventry University)Eva Kipnis(Coventry Business School)
Abstract
No abstract is available for this item.Individual chapters are listed in the "Chapters" tab
Suggested Citation
- Dilip Mutum & Sanjit Kumar Roy & Eva Kipnis (ed.), 2014. "Marketing Cases from Emerging Markets," Springer Books, Springer, edition 127, number 978-3-642-36861-5, June.
Handle: RePEc:spr:sprbok:978-3-642-36861-5
DOI: 10.1007/978-3-642-36861-5
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Book Chapters
The following chapters of this book are listed in IDEAS- Dilip S. Mutum, 2014. "Introduction," Springer Books, in: Dilip Mutum & Sanjit Kumar Roy & Eva Kipnis (ed.), Marketing Cases from Emerging Markets, edition 127, pages 3-6, Springer.
- Julia Tyrell, 2014. "Introduction to Socio-Cultural Influences," Springer Books, in: Dilip Mutum & Sanjit Kumar Roy & Eva Kipnis (ed.), Marketing Cases from Emerging Markets, edition 127, pages 9-11, Springer.
- Julia Tyrell, 2014. "Case Study 1: Mongoose Lager Beer Eyes up India," Springer Books, in: Dilip Mutum & Sanjit Kumar Roy & Eva Kipnis (ed.), Marketing Cases from Emerging Markets, edition 127, pages 13-16, Springer.
- Hsiao-Pei (Sophie) Yang, 2014. "Case Study 2: KFC in China," Springer Books, in: Dilip Mutum & Sanjit Kumar Roy & Eva Kipnis (ed.), Marketing Cases from Emerging Markets, edition 127, pages 17-23, Springer.
- Atanu Adhikari & Sanjit Kumar Roy, 2014. "Case Study 3: Lakme Pure Defense: An Antipollution Cream," Springer Books, in: Dilip Mutum & Sanjit Kumar Roy & Eva Kipnis (ed.), Marketing Cases from Emerging Markets, edition 127, pages 25-29, Springer.
- Dilip S. Mutum & Ezlika M. Ghazali, 2014. "Case Study 4: IKEA Malaysia and the Halal Food Crisis," Springer Books, in: Dilip Mutum & Sanjit Kumar Roy & Eva Kipnis (ed.), Marketing Cases from Emerging Markets, edition 127, pages 31-33, Springer.
- Dilip S. Mutum, 2014. "Introduction to Market Orientation and Brand Strategies," Springer Books, in: Dilip Mutum & Sanjit Kumar Roy & Eva Kipnis (ed.), Marketing Cases from Emerging Markets, edition 127, pages 37-39, Springer.
- Anvita Kumar, 2014. "Case Study 5: Brands: The New Co-stars in Bollywood," Springer Books, in: Dilip Mutum & Sanjit Kumar Roy & Eva Kipnis (ed.), Marketing Cases from Emerging Markets, edition 127, pages 41-44, Springer.
- Sanjit Kumar Roy & Rajdeep Chakraborti, 2014. "Case Study 6: Junglee.com: Amazon’s Entry in India," Springer Books, in: Dilip Mutum & Sanjit Kumar Roy & Eva Kipnis (ed.), Marketing Cases from Emerging Markets, edition 127, pages 45-57, Springer.
- John Heap & Simon O’Rourke & Rory Dillon & Lara Chaplin, 2014. "Case Study 7: Indonesian Fisheries," Springer Books, in: Dilip Mutum & Sanjit Kumar Roy & Eva Kipnis (ed.), Marketing Cases from Emerging Markets, edition 127, pages 59-65, Springer.
- Sanjit Kumar Roy & Rajdeep Chakraborti, 2014. "Case Study 8: Kolkata Knight Riders: Developing a Brand Identity," Springer Books, in: Dilip Mutum & Sanjit Kumar Roy & Eva Kipnis (ed.), Marketing Cases from Emerging Markets, edition 127, pages 67-80, Springer.
- Adrian Pritchard, 2014. "Case Study 9: The National Basketball Association (NBA) in China," Springer Books, in: Dilip Mutum & Sanjit Kumar Roy & Eva Kipnis (ed.), Marketing Cases from Emerging Markets, edition 127, pages 81-86, Springer.
- Geoff Alcock & Ali Baig, 2014. "Introduction to Product Development and Market Entry," Springer Books, in: Dilip Mutum & Sanjit Kumar Roy & Eva Kipnis (ed.), Marketing Cases from Emerging Markets, edition 127, pages 89-91, Springer.
- Lara Spiteri-Cornish, 2014. "Case Study 10: A Sweet Deal: Cadbury Leads Kraft into Emerging Markets," Springer Books, in: Dilip Mutum & Sanjit Kumar Roy & Eva Kipnis (ed.), Marketing Cases from Emerging Markets, edition 127, pages 93-98, Springer.
- Rik Paul & Sanjit Kumar Roy, 2014. "Case Study 11: Marketing of Services: The McDonald’s Way," Springer Books, in: Dilip Mutum & Sanjit Kumar Roy & Eva Kipnis (ed.), Marketing Cases from Emerging Markets, edition 127, pages 99-112, Springer.
- Hsiao-Pei (Sophie) Yang, 2014. "Case Study 12: Shangri-La Hotels Expanding to Non-Asian Markets," Springer Books, in: Dilip Mutum & Sanjit Kumar Roy & Eva Kipnis (ed.), Marketing Cases from Emerging Markets, edition 127, pages 113-116, Springer.
- Ramendra Singh & Sanjit Kumar Roy, 2014. "Case Study 13: Marketing the $35 Akash Tablet," Springer Books, in: Dilip Mutum & Sanjit Kumar Roy & Eva Kipnis (ed.), Marketing Cases from Emerging Markets, edition 127, pages 117-136, Springer.
- Anvita Kumar & Carmela Bosangit, 2014. "Introduction to Marketing Communications and Social Media Marketing," Springer Books, in: Dilip Mutum & Sanjit Kumar Roy & Eva Kipnis (ed.), Marketing Cases from Emerging Markets, edition 127, pages 139-142, Springer.
- Dilip S. Mutum & Ezlika M. Ghazali, 2014. "Case Study 14: Air Asia: Using Social Media to Reach Out to New Customers," Springer Books, in: Dilip Mutum & Sanjit Kumar Roy & Eva Kipnis (ed.), Marketing Cases from Emerging Markets, edition 127, pages 143-147, Springer.
- Carmela Bosangit, 2014. "Case Study 15: It’s More Fun in Philippines: Riding on the Waves of Social Media," Springer Books, in: Dilip Mutum & Sanjit Kumar Roy & Eva Kipnis (ed.), Marketing Cases from Emerging Markets, edition 127, pages 149-157, Springer.
- Hsiao-Pei (Sophie) Yang, 2014. "Case Study 16: Cathay Pacific Airways Using LinkedIn for Brand Building," Springer Books, in: Dilip Mutum & Sanjit Kumar Roy & Eva Kipnis (ed.), Marketing Cases from Emerging Markets, edition 127, pages 159-162, Springer.
- Dilip S. Mutum, 2014. "Conclusion," Springer Books, in: Dilip Mutum & Sanjit Kumar Roy & Eva Kipnis (ed.), Marketing Cases from Emerging Markets, edition 127, pages 165-167, Springer.
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