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Social Media Marketing
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Abstract
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Suggested Citation
DOI: 10.1007/978-3-642-13299-5
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Citations
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Cited by:
- Tadas Limba & Mindaugas Kiškis & Gintarė Gulevičiūtė & Andrius Stasiukynas & Tomas Plėta & Ieva Juozapavičiūtė, 2018. "Model based on qualitative criteria for internet marketing development," Post-Print hal-01829601, HAL.
- Tadas Limba & Mindaugas Kiškis & Gintarė Gulevičiūtė & Andrius Stasiukynas & Tomas Plėta & Ieva Juozapavičiūtė, 2018. "Model based on qualitative criteria for internet marketing development," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 5(3), pages 618-633, March.
Book Chapters
The following chapters of this book are listed in IDEAS- Eric Anderson, 2010. "Surviving the Customer," Springer Books, in: Social Media Marketing, chapter 0, pages 1-12, Springer.
- Eric Anderson, 2010. "Zero-Sum Games in Traditional Marketing," Springer Books, in: Social Media Marketing, chapter 0, pages 13-34, Springer.
- Eric Anderson, 2010. "The Prisoner’s Dilemma and the Emergence of Cooperation," Springer Books, in: Social Media Marketing, chapter 0, pages 35-52, Springer.
- Eric Anderson, 2010. "Consumer Revolt and the Rising Cost of Defection," Springer Books, in: Social Media Marketing, chapter 0, pages 53-70, Springer.
- Eric Anderson, 2010. "Sustaining Marketer-Consumer Cooperation through Coordination Games," Springer Books, in: Social Media Marketing, chapter 0, pages 71-85, Springer.
- Eric Anderson, 2010. "Crowdsourcing and Schelling’s Theory of Self-Command," Springer Books, in: Social Media Marketing, chapter 0, pages 87-100, Springer.
- Eric Anderson, 2010. "Content Popularity and Spence’s Theory of Costly Signaling," Springer Books, in: Social Media Marketing, chapter 0, pages 101-139, Springer.
- Eric Anderson, 2010. "Kapferer’s Prism and the Shifting Ground of Brand Identity," Springer Books, in: Social Media Marketing, chapter 0, pages 141-164, Springer.
- Eric Anderson, 2010. "Maxwell’s Demon and the Dwindling Supply of Consumer Attention," Springer Books, in: Social Media Marketing, chapter 0, pages 165-179, Springer.
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