Printed from https://ideas.repec.org/b/spr/sprbok/978-3-642-02109-1.html
My bibliography
Save this book
The Seven Principles of WOM and Buzz Marketing
Author
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-642-02109-1
Download full text from publisher
To our knowledge, this item is not available for download. To find whether it is available, there are three options:1. Check below whether another version of this item is available online.
2. Check on the provider's web page whether it is in fact available.
3. Perform a search for a similarly titled item that would be available.
Book Chapters
The following chapters of this book are listed in IDEAS- Panos Mourdoukoutas & George J. Siomkos, 2009. "Introduction: How to Cross the Tipping Point," Springer Books, in: The Seven Principles of WOM and Buzz Marketing, chapter 0, pages 1-8, Springer.
- Panos Mourdoukoutas & George J. Siomkos, 2009. "Principle 1: Begin with the Consumer," Springer Books, in: The Seven Principles of WOM and Buzz Marketing, chapter 0, pages 9-17, Springer.
- Panos Mourdoukoutas & George J. Siomkos, 2009. "Principle 2: Be Innovative," Springer Books, in: The Seven Principles of WOM and Buzz Marketing, chapter 0, pages 19-26, Springer.
- Panos Mourdoukoutas & George J. Siomkos, 2009. "Principle 3: Target the Right Group," Springer Books, in: The Seven Principles of WOM and Buzz Marketing, chapter 0, pages 27-39, Springer.
- Panos Mourdoukoutas & George J. Siomkos, 2009. "Principle 4: Create the Right Message," Springer Books, in: The Seven Principles of WOM and Buzz Marketing, chapter 0, pages 41-50, Springer.
- Panos Mourdoukoutas & George J. Siomkos, 2009. "Principle 5: Find the Right Context," Springer Books, in: The Seven Principles of WOM and Buzz Marketing, chapter 0, pages 51-60, Springer.
- Panos Mourdoukoutas & George J. Siomkos, 2009. "Principle 6: Launch a WOM Campaign," Springer Books, in: The Seven Principles of WOM and Buzz Marketing, chapter 0, pages 61-75, Springer.
- Panos Mourdoukoutas & George J. Siomkos, 2009. "Principle 7. Turn WOM into Buzz," Springer Books, in: The Seven Principles of WOM and Buzz Marketing, chapter 0, pages 77-94, Springer.
Corrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprbok:978-3-642-02109-1. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
We have no bibliographic references for this item. You can help adding them by using this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.