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From Customer Retention to a Holistic Stakeholder Management System

Author

Listed:
  • Margit Huber

    (TNS Infratest GmbH)

  • Susanne O’Gorman

    (TNS Infratest GmbH)

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Suggested Citation

  • Margit Huber & Susanne O’Gorman, 2008. "From Customer Retention to a Holistic Stakeholder Management System," Springer Books, Springer, number 978-3-540-77430-3, June.
    • Handle: RePEc:spr:sprbok:978-3-540-77430-3
    DOI: 10.1007/978-3-540-77430-3
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