International Direct Marketing
Editor
- Manfred Krafft(University of Münster)Jürgen Hesse(Siegfried Vögele Institut)Jürgen Höfling(DHL Global Mail)Kay Peters(University of Münster)Diane Rinas(Deutsche Post AG)
Abstract
No abstract is available for this item.Individual chapters are listed in the "Chapters" tab
Suggested Citation
- Manfred Krafft & Jürgen Hesse & Jürgen Höfling & Kay Peters & Diane Rinas (ed.), 2007. "International Direct Marketing," Springer Books, Springer, number 978-3-540-39632-1, June.
Handle: RePEc:spr:sprbok:978-3-540-39632-1
DOI: 10.1007/978-3-540-39632-1Download full text from publisher
To our knowledge, this item is not available for download. To find whether it is available, there are three options:
1. Check below whether another version of this item is available online.
2. Check on the provider's web page whether it is in fact available.
3. Perform a search for a similarly titled item that would be available.Book Chapters
The following chapters of this book are listed in IDEAS- Kay Peters, 2007. "Checklist for your international direct marketing," Springer Books, in: Manfred Krafft & Jürgen Hesse & Jürgen Höfling & Kay Peters & Diane Rinas (ed.), International Direct Marketing, chapter 2, pages 41-45, Springer.
- Rosegret Nave, 2007. "Global planning to pinpoint local targets," Springer Books, in: Manfred Krafft & Jürgen Hesse & Jürgen Höfling & Kay Peters & Diane Rinas (ed.), International Direct Marketing, chapter 1, pages 53-66, Springer.
- Auke Hout & Kay Peters, 2007. "A successful departure from the beaten track," Springer Books, in: Manfred Krafft & Jürgen Hesse & Jürgen Höfling & Kay Peters & Diane Rinas (ed.), International Direct Marketing, chapter 2, pages 67-76, Springer.
- Thomas Nagel, 2007. "International dialog for successful acquisition of new customers," Springer Books, in: Manfred Krafft & Jürgen Hesse & Jürgen Höfling & Kay Peters & Diane Rinas (ed.), International Direct Marketing, chapter 3, pages 77-97, Springer.
- Diane Rinas, 2007. "Segment-specific ethnomarketing," Springer Books, in: Manfred Krafft & Jürgen Hesse & Jürgen Höfling & Kay Peters & Diane Rinas (ed.), International Direct Marketing, chapter 4, pages 99-113, Springer.
- Jon Williams & Thomas Curwen, 2007. "The HP HypeGallery," Springer Books, in: Manfred Krafft & Jürgen Hesse & Jürgen Höfling & Kay Peters & Diane Rinas (ed.), International Direct Marketing, chapter 5, pages 115-127, Springer.
- Alastair Tempest, 2007. "Robinson lists for efficient direct marketing," Springer Books, in: Manfred Krafft & Jürgen Hesse & Jürgen Höfling & Kay Peters & Diane Rinas (ed.), International Direct Marketing, chapter 6, pages 129-152, Springer.
- Anita Petersen, 2007. "International dialog marketing: Consumer trends," Springer Books, in: Manfred Krafft & Jürgen Hesse & Jürgen Höfling & Kay Peters & Diane Rinas (ed.), International Direct Marketing, chapter 1, pages 157-179, Springer.
Corrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprbok:978-3-540-39632-1. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
We have no bibliographic references for this item. You can help adding them by using this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.