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Customising Stakeholder Management Strategies
Editor
- Margit Huber(TNS Infratest GmbH)Martina Pallas(TNS Infratest GmbH)
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/3-540-31319-2
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Book Chapters
The following chapters of this book are listed in IDEAS- Phil Tysoe & Oliver Lucas, 2006. "TRI*M: Generating Insight, Traction and Credibility at Comet," Springer Books, in: Margit Huber & Martina Pallas (ed.), Customising Stakeholder Management Strategies, chapter 1, pages 1-10, Springer.
- Margit Huber & Joachim Scharioth, 2006. "Quality Management and Customer Retention," Springer Books, in: Margit Huber & Martina Pallas (ed.), Customising Stakeholder Management Strategies, chapter 2, pages 11-26, Springer.
- Christine Theodorovics, 2006. "How to Use TRI*M in a Six Sigma Project," Springer Books, in: Margit Huber & Martina Pallas (ed.), Customising Stakeholder Management Strategies, chapter 3, pages 27-42, Springer.
- Mandy Littlewood & Anna Dudleston, 2006. "Public Sector TRI*M – Helping to Deliver Best Value," Springer Books, in: Margit Huber & Martina Pallas (ed.), Customising Stakeholder Management Strategies, chapter 4, pages 43-60, Springer.
- Michael Schroth, 2006. "Customer Satisfaction with Commerzbank’s Retail Banking," Springer Books, in: Margit Huber & Martina Pallas (ed.), Customising Stakeholder Management Strategies, chapter 5, pages 61-79, Springer.
- Zuzana Heleyová, 2006. "The Czech Beer Market: A Brief Introduction — Understanding Consumers and Customer Needs," Springer Books, in: Margit Huber & Martina Pallas (ed.), Customising Stakeholder Management Strategies, chapter 6, pages 81-88, Springer.
- Susanne O’Gorman & Peter Pirner, 2006. "Measuring and Monitoring Stakeholder Relationships: Using TRI*M as an Innovative Tool for Corporate Communication," Springer Books, in: Margit Huber & Martina Pallas (ed.), Customising Stakeholder Management Strategies, chapter 7, pages 89-100, Springer.
- Lynnette Leathers, 2006. "Customer Satisfaction and Retention Improves with Six Sigma," Springer Books, in: Margit Huber & Martina Pallas (ed.), Customising Stakeholder Management Strategies, chapter 8, pages 101-116, Springer.
- John Salusbury, 2006. "Focus on Loyalty," Springer Books, in: Margit Huber & Martina Pallas (ed.), Customising Stakeholder Management Strategies, chapter 9, pages 117-124, Springer.
- Anja Regnat & Fabian Schwarz, 2006. "The Customer as Process Manager: Utilization of the TRI*M Methodology to Continually Increase Customer Satisfaction," Springer Books, in: Margit Huber & Martina Pallas (ed.), Customising Stakeholder Management Strategies, chapter 10, pages 125-133, Springer.
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