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Multisensory Packaging
Editor
- Carlos Velasco(Department of Marketing BI Norwegian Business School)Charles Spence(University of Oxford)
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-319-94977-2
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Book Chapters
The following chapters of this book are listed in IDEAS- Carlos Velasco & Charles Spence, 2019. "Multisensory Product Packaging: An Introduction," Springer Books, in: Carlos Velasco & Charles Spence (ed.), Multisensory Packaging, chapter 1, pages 1-18, Springer.
- Charles Spence & Carlos Velasco, 2019. "Packaging Colour and Its Multiple Roles," Springer Books, in: Carlos Velasco & Charles Spence (ed.), Multisensory Packaging, chapter 2, pages 21-48, Springer.
- Gregory Simmonds & Charles Spence, 2019. "Food Imagery and Transparency in Product Packaging," Springer Books, in: Carlos Velasco & Charles Spence (ed.), Multisensory Packaging, chapter 3, pages 49-77, Springer.
- Carlos Velasco & Charles Spence, 2019. "The Role of Typeface in Packaging Design," Springer Books, in: Carlos Velasco & Charles Spence (ed.), Multisensory Packaging, chapter 4, pages 79-101, Springer.
- Qian Janice Wang & Charles Spence, 2019. "Sonic Packaging: How Packaging Sounds Influence Multisensory Product Evaluation," Springer Books, in: Carlos Velasco & Charles Spence (ed.), Multisensory Packaging, chapter 5, pages 103-125, Springer.
- Charles Spence, 2019. "Tactile/Haptic Aspects of Multisensory Packaging Design," Springer Books, in: Carlos Velasco & Charles Spence (ed.), Multisensory Packaging, chapter 6, pages 127-159, Springer.
- Thomas J. L. Rompay & Bob M. Fennis, 2019. "Full-Bodied Taste: On the Embodied Origins of Product Perception and Sensory Evaluation," Springer Books, in: Carlos Velasco & Charles Spence (ed.), Multisensory Packaging, chapter 7, pages 163-190, Springer.
- Carlos Velasco & Charles Spence, 2019. "The Multisensory Analysis of Product Packaging Framework," Springer Books, in: Carlos Velasco & Charles Spence (ed.), Multisensory Packaging, chapter 8, pages 191-223, Springer.
- Anna Fenko, 2019. "Influencing Healthy Food Choice through Multisensory Packaging Design," Springer Books, in: Carlos Velasco & Charles Spence (ed.), Multisensory Packaging, chapter 9, pages 225-255, Springer.
- Carlos Velasco & Charles Spence, 2019. "Multisensory Premiumness," Springer Books, in: Carlos Velasco & Charles Spence (ed.), Multisensory Packaging, chapter 10, pages 257-286, Springer.
- Casparus J. A. Machiels & Ulrich R. Orth, 2019. "Multisensory Packaging Design across Cultures," Springer Books, in: Carlos Velasco & Charles Spence (ed.), Multisensory Packaging, chapter 11, pages 287-315, Springer.
- Charles Spence & Carlos Velasco & Olivia Petit, 2019. "The Consumer Neuroscience of Packaging," Springer Books, in: Carlos Velasco & Charles Spence (ed.), Multisensory Packaging, chapter 12, pages 319-347, Springer.
- Olivia Petit & Carlos Velasco & Charles Spence, 2019. "Multisensory Consumer-Packaging Interaction (CPI): The Role of New Technologies," Springer Books, in: Carlos Velasco & Charles Spence (ed.), Multisensory Packaging, chapter 13, pages 349-374, Springer.
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