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Handbook of Media Branding

Editor

Listed:
  • Gabriele Siegert
    (University of Zurich)

  • Kati Förster
    (University of Vienna)

  • Sylvia M. Chan-Olmsted
    (University of Florida)

  • Mart Ots
    (Jönköping International Business School)

Abstract

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Suggested Citation

  • Gabriele Siegert & Kati Förster & Sylvia M. Chan-Olmsted & Mart Ots (ed.), 2015. "Handbook of Media Branding," Springer Books, Springer, edition 127, number 978-3-319-18236-0, June.
    • Handle: RePEc:spr:sprbok:978-3-319-18236-0
    DOI: 10.1007/978-3-319-18236-0
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