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Boundary Spanning Elements and the Marketing Function in Organizations
Editor
- Sunil Sahadev(University of Salford)Keyoor Purani(Indian Institute of Management)Neeru Malhotra(Aston Business School)
Abstract
No abstract is available for this item.Individual chapters are listed in the "Chapters" tab
Suggested Citation
- Sunil Sahadev & Keyoor Purani & Neeru Malhotra (ed.), 2015. "Boundary Spanning Elements and the Marketing Function in Organizations," Springer Books, Springer, edition 127, number 978-3-319-13440-6, October.
Handle: RePEc:spr:sprbok:978-3-319-13440-6
DOI: 10.1007/978-3-319-13440-6
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Book Chapters
The following chapters of this book are listed in IDEAS- Sunil Sahadev & Keyoor Purani & Neeru Malhotra, 2015. "Managing Boundary Spanning Elements: An Introduction," Springer Books, in: Sunil Sahadev & Keyoor Purani & Neeru Malhotra (ed.), Boundary Spanning Elements and the Marketing Function in Organizations, edition 127, pages 1-8, Springer.
- Premilla D’Cruz & Ernesto Noronha, 2015. "Customer Cyberbullying: The Experiences of India’s International-Facing Call Centre Agents," Springer Books, in: Sunil Sahadev & Keyoor Purani & Neeru Malhotra (ed.), Boundary Spanning Elements and the Marketing Function in Organizations, edition 127, pages 9-32, Springer.
- Michel Rod & Nicholas J. Ashill & Tanya Gibbs, 2015. "A Study of Service Worker Burnout in Russia," Springer Books, in: Sunil Sahadev & Keyoor Purani & Neeru Malhotra (ed.), Boundary Spanning Elements and the Marketing Function in Organizations, edition 127, pages 33-47, Springer.
- Ramendra Singh & Rakesh Singh, 2015. "Drivers of Salesperson’s Customer Orientation: A Work Value Perspective," Springer Books, in: Sunil Sahadev & Keyoor Purani & Neeru Malhotra (ed.), Boundary Spanning Elements and the Marketing Function in Organizations, edition 127, pages 49-62, Springer.
- See Mei (Mandy) Lo & Piyush Sharma, 2015. "Exploring the Role of Salesperson Attributes and Service Behaviors in Adaptive Selling," Springer Books, in: Sunil Sahadev & Keyoor Purani & Neeru Malhotra (ed.), Boundary Spanning Elements and the Marketing Function in Organizations, edition 127, pages 63-79, Springer.
- Sunil Sahadev & Keyoor Purani & Satish K. Nair, 2015. "The Mediating Role of Role Stress in the Relationship Between Goal Orientation and Job Satisfaction Among Salespersons: An Empirical Study," Springer Books, in: Sunil Sahadev & Keyoor Purani & Neeru Malhotra (ed.), Boundary Spanning Elements and the Marketing Function in Organizations, edition 127, pages 81-97, Springer.
- Anna-Lena Ackfeldt & Neeru Malhotra, 2015. "Management Interventions and Prosocial Behaviours: Understanding the Mediating Mechanisms," Springer Books, in: Sunil Sahadev & Keyoor Purani & Neeru Malhotra (ed.), Boundary Spanning Elements and the Marketing Function in Organizations, edition 127, pages 99-115, Springer.
- Jaywant Singh & Benedetta Crisafulli, 2015. "Customer Responses to Service Failure and Recovery Experiences," Springer Books, in: Sunil Sahadev & Keyoor Purani & Neeru Malhotra (ed.), Boundary Spanning Elements and the Marketing Function in Organizations, edition 127, pages 117-135, Springer.
- Unnikrishnan K. Nair & Ankita Tandon, 2015. "Boundary Objects and End User Engagement: Illustrations from the Social Enterprise Domain," Springer Books, in: Sunil Sahadev & Keyoor Purani & Neeru Malhotra (ed.), Boundary Spanning Elements and the Marketing Function in Organizations, edition 127, pages 137-159, Springer.
- Satish K. Nair, 2015. "Boundary Spanning Challenges in a Co-Creative Enterprise: Lesson from Social Problem-Solving Collaborations," Springer Books, in: Sunil Sahadev & Keyoor Purani & Neeru Malhotra (ed.), Boundary Spanning Elements and the Marketing Function in Organizations, edition 127, pages 161-173, Springer.
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