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Celebrity, Social Media Influencers and Brand Performance
Editor
- Saloomeh Tabari(Cardiff University)Qing Shan Ding(University of Huddersfield)
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-031-63516-8
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Book Chapters
The following chapters of this book are listed in IDEAS- Saloomeh Tabari & Qing Shan Ding, 2024. "Introduction," Springer Books, in: Saloomeh Tabari & Qing Shan Ding (ed.), Celebrity, Social Media Influencers and Brand Performance, chapter 1, pages 1-7, Springer.
- Jonathan A. J. Wilson & Laura Arroyo & Lika Baghdasaryan, 2024. "Conceptualising Influencer, Brand, and Audience Relationships on Social Media Platforms," Springer Books, in: Saloomeh Tabari & Qing Shan Ding (ed.), Celebrity, Social Media Influencers and Brand Performance, chapter 2, pages 9-37, Springer.
- Li Ding, 2024. "The Effect of Social Media Influencers’ Trustworthiness on Customers’ Perceived Brand Value, and Purchase Intention: A Perspective of Gen Z," Springer Books, in: Saloomeh Tabari & Qing Shan Ding (ed.), Celebrity, Social Media Influencers and Brand Performance, chapter 3, pages 39-62, Springer.
- Aafiya Mundakappadath Firose & Wei Chen & Saloomeh Tabari, 2024. "Impact of Social Media Influencers (SMIs) on Millennials Choosing a Travel Destination," Springer Books, in: Saloomeh Tabari & Qing Shan Ding (ed.), Celebrity, Social Media Influencers and Brand Performance, chapter 4, pages 63-77, Springer.
- Eleonora Cattaneo & Yan Sun, 2024. "Advantages and Disadvantages for Brands of Using Social Media Influencers," Springer Books, in: Saloomeh Tabari & Qing Shan Ding (ed.), Celebrity, Social Media Influencers and Brand Performance, chapter 5, pages 79-104, Springer.
- Guangjin Su, 2024. "Research on the Effect of Brand Virtual Influencers on Consumers’ Purchase Intention," Springer Books, in: Saloomeh Tabari & Qing Shan Ding (ed.), Celebrity, Social Media Influencers and Brand Performance, chapter 6, pages 105-132, Springer.
- Esther Ruitong Cui, 2024. "Play or Attack? Navigating Identity in the Virtual World, a Conceptual Perspective on Virtual Influencers and Influencer Marketing," Springer Books, in: Saloomeh Tabari & Qing Shan Ding (ed.), Celebrity, Social Media Influencers and Brand Performance, chapter 7, pages 133-158, Springer.
- Saloomeh Tabari & Qing Shan Ding, 2024. "Virtual World, Fear of Missing Out and Its Impact on Impulsive Buying," Springer Books, in: Saloomeh Tabari & Qing Shan Ding (ed.), Celebrity, Social Media Influencers and Brand Performance, chapter 8, pages 159-174, Springer.
- Chen Yang & Yan Sun, 2024. "Virtual Influencers: The Future of Marketing and Branding?," Springer Books, in: Saloomeh Tabari & Qing Shan Ding (ed.), Celebrity, Social Media Influencers and Brand Performance, chapter 9, pages 175-195, Springer.
- Qing Shan Ding & Saloomeh Tabari, 2024. "Influencers, Materialism, Mental Health and Sustainability," Springer Books, in: Saloomeh Tabari & Qing Shan Ding (ed.), Celebrity, Social Media Influencers and Brand Performance, chapter 10, pages 197-211, Springer.
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