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Integrated Marketing Communications

Author

Listed:
  • Philip J. Kitchen

    (ICN-Artem Business School)

  • Marwa E. Tourky

    (Cranfield University)

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Suggested Citation

  • Philip J. Kitchen & Marwa E. Tourky, 2022. "Integrated Marketing Communications," Springer Books, Springer, edition 2, number 978-3-030-76416-6, October.
    • Handle: RePEc:spr:sprbok:978-3-030-76416-6
    DOI: 10.1007/978-3-030-76416-6
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