Printed from https://ideas.repec.org/b/spr/sprbok/978-3-030-70505-3.html
My bibliography
Save this book
Public Branding and Marketing
Editor
- Staci M. Zavattaro(University of Central Florida)
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-030-70505-3
Download full text from publisher
To our knowledge, this item is not available for download. To find whether it is available, there are three options:1. Check below whether another version of this item is available online.
2. Check on the provider's web page whether it is in fact available.
3. Perform a search for a similarly titled item that would be available.
Book Chapters
The following chapters of this book are listed in IDEAS- Staci M. Zavattaro, 2021. "Introduction," Springer Books, in: Staci M. Zavattaro (ed.), Public Branding and Marketing, pages 1-4, Springer.
- Vincent Mabillard & Renaud Vuignier, 2021. "Economic Coopetition and the Absence of Comprehensive Data: Why Scholars and Practitioners Should Work Hand in Hand," Springer Books, in: Staci M. Zavattaro (ed.), Public Branding and Marketing, pages 7-24, Springer.
- Laura Ripoll González & Fred Gale, 2021. "Theorizing “Value” in Sustainable Urban Branding Strategies," Springer Books, in: Staci M. Zavattaro (ed.), Public Branding and Marketing, pages 25-41, Springer.
- Afsan Chowdhury & Arjuman Naziz, 2021. "The (Almost) Forgotten Co-producers: Intermediaries Co-creating Brand in Public Services," Springer Books, in: Staci M. Zavattaro (ed.), Public Branding and Marketing, pages 43-61, Springer.
- Vincent Mabillard, 2021. "The Brussels-Capital Region: Toward a More Integrated Strategy for Europe’s Capital?," Springer Books, in: Staci M. Zavattaro (ed.), Public Branding and Marketing, pages 63-78, Springer.
- Wawrzyniec Rudolf & Arild Wæraas, 2021. "Municipal Branding and Social Media: Comparing Poland, Norway, and Ukraine," Springer Books, in: Staci M. Zavattaro (ed.), Public Branding and Marketing, pages 79-115, Springer.
- Ulrika Leijerholt, 2021. "Branding from Within: Internal Brand Management in the Public Sector," Springer Books, in: Staci M. Zavattaro (ed.), Public Branding and Marketing, pages 121-139, Springer.
- Tim A. Mau, 2021. "Branding the Public Service of Canada: A Model Worthy of Emulation or Unfulfilled Promise?," Springer Books, in: Staci M. Zavattaro (ed.), Public Branding and Marketing, pages 141-161, Springer.
- M. Blair Thomas, 2021. "Branding for Morale," Springer Books, in: Staci M. Zavattaro (ed.), Public Branding and Marketing, pages 163-174, Springer.
- Dag Yngve Dahle, 2021. "Brand on the Run? Marketization, Market Position, and Branding in Upper Secondary Schools," Springer Books, in: Staci M. Zavattaro (ed.), Public Branding and Marketing, pages 175-195, Springer.
- Jenny Kosek, 2021. "#thatswhywestallis Shows the World How Good West Allis Feels," Springer Books, in: Staci M. Zavattaro (ed.), Public Branding and Marketing, pages 201-205, Springer.
- Ellen Minkman & Vidar Stevens & Roanne Voorst, 2021. "Backfiring Boomerang Brands in Jakarta: The Case of the Great Garuda," Springer Books, in: Staci M. Zavattaro (ed.), Public Branding and Marketing, pages 207-226, Springer.
- Julia Cummings & Ken McConnellogue, 2021. "From a Dog’s Breakfast to a King’s Table: Branding and Marketing a Major Research University," Springer Books, in: Staci M. Zavattaro (ed.), Public Branding and Marketing, pages 239-247, Springer.
- Vidar Stevens & Peter Nafzger, 2021. "Who Learns from Who in Participatory Practices of Place Brand Co-creation? An Exponential Random Graph Modelling Analysis on the Determinants of Learning Interactions in a Belgian Branding Process," Springer Books, in: Staci M. Zavattaro (ed.), Public Branding and Marketing, pages 249-272, Springer.
- Staci M. Zavattaro, 2021. "Conclusion," Springer Books, in: Staci M. Zavattaro (ed.), Public Branding and Marketing, pages 273-274, Springer.
- Julia Cummings & Ken McConnellogue, 2021. "Correction to: From a Dog’s Breakfast to a King’s Table: Branding and Marketing a Major Research University," Springer Books, in: Staci M. Zavattaro (ed.), Public Branding and Marketing, pages C1-C1, Springer.
Corrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprbok:978-3-030-70505-3. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
We have no bibliographic references for this item. You can help adding them by using this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.