Research Methodology in Marketing
Author
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-030-10794-9
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Book Chapters
The following chapters of this book are listed in IDEAS- Martin Eisend & Alfred Kuss, 2019. "Introduction," Springer Books, in: Research Methodology in Marketing, chapter 1, pages 1-18, Springer.
- Martin Eisend & Alfred Kuss, 2019. "The Nature and Relevance of Theories," Springer Books, in: Research Methodology in Marketing, chapter 2, pages 19-57, Springer.
- Martin Eisend & Alfred Kuss, 2019. "The Philosophy of Science Viewpoint: Scientific Realism," Springer Books, in: Research Methodology in Marketing, chapter 3, pages 59-81, Springer.
- Martin Eisend & Alfred Kuss, 2019. "Theory Building," Springer Books, in: Research Methodology in Marketing, chapter 4, pages 83-106, Springer.
- Martin Eisend & Alfred Kuss, 2019. "Approaches for Theory Testing," Springer Books, in: Research Methodology in Marketing, chapter 5, pages 107-122, Springer.
- Martin Eisend & Alfred Kuss, 2019. "Obtaining Data for Theory Testing: Operationalization, Measurement, and Data Collection," Springer Books, in: Research Methodology in Marketing, chapter 6, pages 123-150, Springer.
- Martin Eisend & Alfred Kuss, 2019. "Hypotheses and Models for Theory Testing," Springer Books, in: Research Methodology in Marketing, chapter 7, pages 151-172, Springer.
- Martin Eisend & Alfred Kuss, 2019. "Testing Causal Relationships," Springer Books, in: Research Methodology in Marketing, chapter 8, pages 173-193, Springer.
- Martin Eisend & Alfred Kuss, 2019. "Generalizability of Research Results," Springer Books, in: Research Methodology in Marketing, chapter 9, pages 195-210, Springer.
- Martin Eisend & Alfred Kuss, 2019. "Research Ethics and Research Practice," Springer Books, in: Research Methodology in Marketing, chapter 10, pages 211-233, Springer.
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