The Customer Trap
Author
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-1-4842-0385-9
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Citations
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Cited by:
- Vasja Roblek & Maja Meško & Alojz Krapež, 2016. "A Complex View of Industry 4.0," SAGE Open, , vol. 6(2), pages 21582440166, June.
Book Chapters
The following chapters of this book are listed in IDEAS- Andrew R. Thomas & Timothy J. Wilkinson, 2015. "The Biggest Business Mistake," Springer Books, in: The Customer Trap, edition 0, chapter 0, pages 3-12, Springer.
- Andrew R. Thomas & Timothy J. Wilkinson, 2015. "The Customer Trap and Brand Destruction," Springer Books, in: The Customer Trap, edition 0, chapter 0, pages 13-26, Springer.
- Andrew R. Thomas & Timothy J. Wilkinson, 2015. "Turning Your Innovations into Commodities," Springer Books, in: The Customer Trap, edition 0, chapter 0, pages 27-44, Springer.
- Andrew R. Thomas & Timothy J. Wilkinson, 2015. "When Sales Channels Get Hijacked," Springer Books, in: The Customer Trap, edition 0, chapter 0, pages 45-51, Springer.
- Andrew R. Thomas & Timothy J. Wilkinson, 2015. "Living the Outsourcing Compulsion," Springer Books, in: The Customer Trap, edition 0, chapter 0, pages 53-71, Springer.
- Andrew R. Thomas & Timothy J. Wilkinson, 2015. "The STIHL Story," Springer Books, in: The Customer Trap, edition 0, chapter 0, pages 75-90, Springer.
- Andrew R. Thomas & Timothy J. Wilkinson, 2015. "Innovation’s Second Step," Springer Books, in: The Customer Trap, edition 0, chapter 0, pages 91-116, Springer.
- Andrew R. Thomas & Timothy J. Wilkinson, 2015. "Getting the Data and Doing Marketing Right," Springer Books, in: The Customer Trap, edition 0, chapter 0, pages 117-136, Springer.
- Andrew R. Thomas & Timothy J. Wilkinson, 2015. "Going Global and Keeping the Faith," Springer Books, in: The Customer Trap, edition 0, chapter 0, pages 137-147, Springer.
- Andrew R. Thomas & Timothy J. Wilkinson, 2015. "Staying Local and Independent," Springer Books, in: The Customer Trap, edition 0, chapter 0, pages 149-158, Springer.
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