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Marketing Analytics Roadmap

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  • Jerry Rackley

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  • Jerry Rackley, 2015. "Marketing Analytics Roadmap," Springer Books, Springer, number 978-1-4842-0259-3, June.
    • Handle: RePEc:spr:sprbok:978-1-4842-0259-3
    DOI: 10.1007/978-1-4842-0259-3
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    Cited by:

    1. Jerath, Kinshuk & Fader, Peter S. & Hardie, Bruce G.S., 2016. "Customer-base analysis using repeated cross-sectional summary (RCSS) data," European Journal of Operational Research, Elsevier, vol. 249(1), pages 340-350.
    2. Imran Bashir Dar & Muhammad Bashir Khan & Abdul Zahid Khan & Bahaudin G. Mujtaba, 2021. "A qualitative analysis of the marketing analytics literature: where would ethical issues and legality rank?," Journal of Marketing Analytics, Palgrave Macmillan, vol. 9(3), pages 242-261, September.

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