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Building Routes to Customers
Author
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-0-387-79951-3
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Citations
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Cited by:
- Raha Akhavan-Tabatabaei & Manuel Bolívar & Jorge Hincapie & Andrés Medaglia, 2014. "On the optimal parking lot subscription policy problem: a hybrid simulation-optimization approach," Annals of Operations Research, Springer, vol. 222(1), pages 29-44, November.
Book Chapters
The following chapters of this book are listed in IDEAS- Peter Raulerson & Jean-Claude Malraison & Antoine Leboyer, 2009. "What Is Routes-to-Market?," Springer Books, in: Building Routes to Customers, chapter 0, pages 1-14, Springer.
- Peter Raulerson & Jean-Claude Malraison & Antoine Leboyer, 2009. "RTM Workshop," Springer Books, in: Building Routes to Customers, chapter 0, pages 15-27, Springer.
- Peter Raulerson & Jean-Claude Malraison & Antoine Leboyer, 2009. "Market Segmentation," Springer Books, in: Building Routes to Customers, chapter 0, pages 29-48, Springer.
- Peter Raulerson & Jean-Claude Malraison & Antoine Leboyer, 2009. "Define Whole Solutions," Springer Books, in: Building Routes to Customers, chapter 0, pages 49-58, Springer.
- Peter Raulerson & Jean-Claude Malraison & Antoine Leboyer, 2009. "RTM Life Cycle," Springer Books, in: Building Routes to Customers, chapter 0, pages 61-101, Springer.
- Peter Raulerson & Jean-Claude Malraison & Antoine Leboyer, 2009. "Constructing a Route," Springer Books, in: Building Routes to Customers, chapter 0, pages 103-133, Springer.
- Peter Raulerson & Jean-Claude Malraison & Antoine Leboyer, 2009. "Go-to-Market Performance Assessment," Springer Books, in: Building Routes to Customers, chapter 0, pages 135-152, Springer.
- Peter Raulerson & Jean-Claude Malraison & Antoine Leboyer, 2009. "Connecting RTM with Corporate Strategy," Springer Books, in: Building Routes to Customers, chapter 0, pages 153-168, Springer.
- Peter Raulerson & Jean-Claude Malraison & Antoine Leboyer, 2009. "Implementing RTM Company-Wide," Springer Books, in: Building Routes to Customers, chapter 0, pages 169-179, Springer.
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