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Pop-up Retailing
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Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-319-71374-8
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Book Chapters
The following chapters of this book are listed in IDEAS- Gary Warnaby & Charlotte Shi, 2018. "Introducing the Pop-up Concept," SpringerBriefs in Business, in: Pop-up Retailing, chapter 0, pages 1-9, Springer.
- Gary Warnaby & Charlotte Shi, 2018. "Characteristics of Pop-up," SpringerBriefs in Business, in: Pop-up Retailing, chapter 0, pages 11-23, Springer.
- Gary Warnaby & Charlotte Shi, 2018. "Classifying Pop-up Activities," SpringerBriefs in Business, in: Pop-up Retailing, chapter 0, pages 25-32, Springer.
- Gary Warnaby & Charlotte Shi, 2018. "Pop-up’s Academic Antecedents," SpringerBriefs in Business, in: Pop-up Retailing, chapter 0, pages 33-41, Springer.
- Gary Warnaby & Charlotte Shi, 2018. "Introducing a Framework for Planning and Implementing Pop-up Activities," SpringerBriefs in Business, in: Pop-up Retailing, chapter 0, pages 43-48, Springer.
- Gary Warnaby & Charlotte Shi, 2018. "Planning and Implementing Pop-up Activities: Strategic Objectives," SpringerBriefs in Business, in: Pop-up Retailing, chapter 0, pages 49-53, Springer.
- Gary Warnaby & Charlotte Shi, 2018. "Planning and Implementing Pop-up Activities: Pre Pop-up Stage," SpringerBriefs in Business, in: Pop-up Retailing, chapter 0, pages 55-61, Springer.
- Gary Warnaby & Charlotte Shi, 2018. "Planning and Implementing Pop-up Activities: The Pop-up Experience," SpringerBriefs in Business, in: Pop-up Retailing, chapter 0, pages 63-68, Springer.
- Gary Warnaby & Charlotte Shi, 2018. "Planning and Implementing Pop-up Activities: Post Pop-up Stage," SpringerBriefs in Business, in: Pop-up Retailing, chapter 0, pages 69-72, Springer.
- Gary Warnaby & Charlotte Shi, 2018. "A Comprehensive Framework for Planning and Implementing Pop-up Activities," SpringerBriefs in Business, in: Pop-up Retailing, chapter 0, pages 73-82, Springer.
- Gary Warnaby & Charlotte Shi, 2018. "A Critical Perspective on the Pop-up Concept," SpringerBriefs in Business, in: Pop-up Retailing, chapter 0, pages 83-89, Springer.
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