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Marketing Solutions to the Challenges of a VUCA Environment
Editor
- Anna Zarkada(Cyprus University of Technology)
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-031-58429-9
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Book Chapters
The following chapters of this book are listed in IDEAS- Anna K. Zarkada, 2024. "Marketing Solutions to the Challenges of a VUCA Environment: What Have We Accomplished and What More Can We Do?," Springer Proceedings in Business and Economics, in: Anna Zarkada (ed.), Marketing Solutions to the Challenges of a VUCA Environment, pages 1-14, Springer.
- Erasmia Leonidou, 2024. "The Ever-Evolving Landscape of Marketing Research for Air Transport and Tourism," Springer Proceedings in Business and Economics, in: Anna Zarkada (ed.), Marketing Solutions to the Challenges of a VUCA Environment, pages 17-26, Springer.
- Aimilia Vlami & Efthymia Sarantakou & George Tsamos, 2024. "Hotel Classification Systems as a Reflection of Service Quality, Current Trends, and Challenges During Permacrisis: The Greek Case (2002–2022)," Springer Proceedings in Business and Economics, in: Anna Zarkada (ed.), Marketing Solutions to the Challenges of a VUCA Environment, pages 27-51, Springer.
- Eugenia Tzoumaka & Stella Leivadi & Kyriaki (Kiki) Kaplanidou, 2024. "Sport Tourism in the VUCA Era: The Effect of Destination Image on Behavioral Intentions of Active Sport Tourists," Springer Proceedings in Business and Economics, in: Anna Zarkada (ed.), Marketing Solutions to the Challenges of a VUCA Environment, pages 53-67, Springer.
- Pantelitsa Yerimou & Christos Themistocleous, 2024. "(Re)Defining Airport Experience: A New Framework Proposition," Springer Proceedings in Business and Economics, in: Anna Zarkada (ed.), Marketing Solutions to the Challenges of a VUCA Environment, pages 69-84, Springer.
- Marlo C. Novino & Joliber M. Caminong & Rosalinda A. Andres, 2024. "Exploring the Link Between the Filipino Deserve Ko ‘To Mindset and Online Retail Therapy," Springer Proceedings in Business and Economics, in: Anna Zarkada (ed.), Marketing Solutions to the Challenges of a VUCA Environment, pages 87-101, Springer.
- Naziyet Uzunboylu & Demetris Vrontis & Yioula Melanthiou & Ioanna Papasolomou, 2024. "The Growing Complexity of COBRAs: A Systematic Review," Springer Proceedings in Business and Economics, in: Anna Zarkada (ed.), Marketing Solutions to the Challenges of a VUCA Environment, pages 103-122, Springer.
- Emmanouela Kokkinopoulou & Ioanna Papasolomou & Demetris Vrontis & Lucia Porcu, 2024. "Co-creating Sustainable Buying Behavior Among Generation Z Consumers: The Role of Earned Media," Springer Proceedings in Business and Economics, in: Anna Zarkada (ed.), Marketing Solutions to the Challenges of a VUCA Environment, pages 123-143, Springer.
- Yioula Melanthiou & Sergej Vasic, 2024. "The Metaverse in an Era of Volatility, Uncertainty, Complexity, and Ambiguity (VUCA)," Springer Proceedings in Business and Economics, in: Anna Zarkada (ed.), Marketing Solutions to the Challenges of a VUCA Environment, pages 147-161, Springer.
- Evdoxia Kyriacou, 2024. "Conceptualization, Measurement, and Outcomes of Internal Marketing in Higher Education: An Overview of the Literature," Springer Proceedings in Business and Economics, in: Anna Zarkada (ed.), Marketing Solutions to the Challenges of a VUCA Environment, pages 163-191, Springer.
- Meletios I. Niros & Angelica Niros, 2024. "Marketing Solutions to the Challenges of a Volatile, Uncertain, Complex and Ambiguous (VUCA) Environment: Applications in International Marketing," Springer Proceedings in Business and Economics, in: Anna Zarkada (ed.), Marketing Solutions to the Challenges of a VUCA Environment, pages 193-215, Springer.
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