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Advances in National Brand and Private Label Marketing
Editor
Listed:
- Francisco J. Martínez-López(University of Granada)Juan Carlos Gázquez-Abad(University of Almería)Marco Ieva(University of Parma)
Abstract
No abstract is available for this item.Individual chapters are listed in the "Chapters" tab
Suggested Citation
- Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Marco Ieva (ed.), 2022. "Advances in National Brand and Private Label Marketing," Springer Proceedings in Business and Economics, Springer, number 978-3-031-06581-1, December.
Handle: RePEc:spr:prbuec:978-3-031-06581-1
DOI: 10.1007/978-3-031-06581-1
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Book Chapters
The following chapters of this book are listed in IDEAS- Hanna Gendel-Guterman & Dalia Shilian, 2022. "Does Consumer Involvement in PLBs of Retail Food Affect Development?," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Marco Ieva (ed.), Advances in National Brand and Private Label Marketing, pages 3-9, Springer.
- Saptaparni Chaki & Janine Dermody & Nicoletta Occhiocupo, 2022. "Why do Indian Women Use Skin Lightening Creams to (Re)construct Their Personhood Identity? An Exploratory Study of Skin Colour, Social Acceptance and Brand Responsibility," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Marco Ieva (ed.), Advances in National Brand and Private Label Marketing, pages 10-17, Springer.
- Emili Vizuete-Luciano & Sefa Boria-Reverter & María Luisa Solé-Moro & Ana María Argila-Irurita, 2022. "The Forgotten Effects Theory in the Case of Consumer Decision Making in the City of Barcelona," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Marco Ieva (ed.), Advances in National Brand and Private Label Marketing, pages 18-30, Springer.
- Alina Both & Sascha Steinmann & Polymeros Chrysochou, 2022. "Omnichannel Customer Journeys – Fragments of a Never-Ending Story?," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Marco Ieva (ed.), Advances in National Brand and Private Label Marketing, pages 31-38, Springer.
- Philipp Brüggemann & Koen Pauwels, 2022. "Consumers’ Attitudes and Purchases in Online Versus Offline Grocery Shopping," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Marco Ieva (ed.), Advances in National Brand and Private Label Marketing, pages 39-46, Springer.
- S. Chan Choi & Ozge Turut, 2022. "National Brand’s Incentive to Offer Premium Private Labels," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Marco Ieva (ed.), Advances in National Brand and Private Label Marketing, pages 49-56, Springer.
- Ana Frías-Marcos, 2022. "Private Label Consumer Purchasing Habits," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Marco Ieva (ed.), Advances in National Brand and Private Label Marketing, pages 57-61, Springer.
- Salma Karray, 2022. "The Profitability of Store Brand Introductions by E-commerce Platforms Selling Competing National Brands," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Marco Ieva (ed.), Advances in National Brand and Private Label Marketing, pages 62-69, Springer.
- Peter J. Boyle, 2022. "Price-Quality Relationships for Products with and Without Private Labels," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Marco Ieva (ed.), Advances in National Brand and Private Label Marketing, pages 70-73, Springer.
- Edoardo Fornari & Francesca Negri & Alessandro Iuffmann Ghezzi & Daniele Fornari & Sebastiano Grandi, 2022. "Private Label vs Leading National Brand in the Online Grocery Retail Setting," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Marco Ieva (ed.), Advances in National Brand and Private Label Marketing, pages 74-81, Springer.
- Mathieu Lajante & Riadh Ladhari, 2022. "Introducing the Concept of Brand Appropriation Through Optics Wars," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Marco Ieva (ed.), Advances in National Brand and Private Label Marketing, pages 85-88, Springer.
- Belén Derqui, 2022. "Brand Purpose as the Next Marketing Paradigm," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Marco Ieva (ed.), Advances in National Brand and Private Label Marketing, pages 89-97, Springer.
- Alfonso Siano & Agostino Vollero & Alessandra Bertolini, 2022. "The Illusion of Brand Control: An Integrative Review," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Marco Ieva (ed.), Advances in National Brand and Private Label Marketing, pages 98-105, Springer.
- Vincenzo Sanguigni, 2022. "The Economic Evaluation of the Brand in Insurance Companies," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Marco Ieva (ed.), Advances in National Brand and Private Label Marketing, pages 106-114, Springer.
- Lukas Stoppacher & Thomas Foscht & Andreas Eisingerich, 2022. "The Moderating Effect of Store Image on the Relationship Between Private Label Naming Strategy and Perceived Risk," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Marco Ieva (ed.), Advances in National Brand and Private Label Marketing, pages 115-118, Springer.
- Sitsada Sartamorn & Hiroko Oe, 2022. "Metaverse Marketing for Community Development: Revitalization of Traditional Industrial Sectors in Thailand," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Marco Ieva (ed.), Advances in National Brand and Private Label Marketing, pages 121-126, Springer.
- Marco Ieva & Ida D’Attoma, 2022. "Innovating in Design and Packaging: Implications for the Environment," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Marco Ieva (ed.), Advances in National Brand and Private Label Marketing, pages 127-133, Springer.
- Myriam Caratù, 2022. "AI, Neuro- and Smart-Retail and Employees’ Comfort: Joint Technologies of Transformative Service Research," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Marco Ieva (ed.), Advances in National Brand and Private Label Marketing, pages 134-141, Springer.
- Maya F. Farah & Zahy Ramadan & Manal Yunis, 2022. "The Examination of Tech Disruptions’ Patterns on the Consumer Journey," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Marco Ieva (ed.), Advances in National Brand and Private Label Marketing, pages 142-149, Springer.
- Elisa Arrigo & Anna Claudia Pellicelli, 2022. "Emerging Trends in Retailing and Consumption Patterns," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Marco Ieva (ed.), Advances in National Brand and Private Label Marketing, pages 153-158, Springer.
- Ian Clark Sinapuelas, 2022. "Order Fulfilment Options and Omni-channel Retailer Performance During the Pandemic," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Marco Ieva (ed.), Advances in National Brand and Private Label Marketing, pages 159-165, Springer.
- Didier Louis & Cindy Lombart, 2022. "Impact of CSR Communication on Brand Business and Social Values," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Marco Ieva (ed.), Advances in National Brand and Private Label Marketing, pages 166-172, Springer.
- Michele Girotto & Mª Luisa Solé Moro & Ana Maria Argila Irurita, 2022. "Roles and Implications of Marketing Communications in Retail Settings: A Systematic Review," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Marco Ieva (ed.), Advances in National Brand and Private Label Marketing, pages 173-199, Springer.
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