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Advances in Digital Marketing and eCommerce
Editor
Listed:
- Francisco J. Martínez-López(University of Granada)Luis F. Martinez(Universidade Nova de Lisboa)
Abstract
No abstract is available for this item.
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-031-05728-1
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Book Chapters
The following chapters of this book are listed in IDEAS- Simoni F. Rohden & Diully Garcia Zeferino, 2022. "Recommendation Agents? I don’t Know Any and I don’t Trust Them!," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Luis F. Martinez (ed.), Advances in Digital Marketing and eCommerce, pages 1-8, Springer.
- Christian Koch & Michael Hartmann, 2022. "The Impact of a Company Website and Its Perceived Quality on the Buying Intention in B2B-Settings," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Luis F. Martinez (ed.), Advances in Digital Marketing and eCommerce, pages 9-18, Springer.
- Takumi Kato, 2022. "Impact of Purchasing Experience on Brand Loyalty Comparing Third Party and Brand Electronic Commerce Site," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Luis F. Martinez (ed.), Advances in Digital Marketing and eCommerce, pages 19-26, Springer.
- Cong-Minh Dinh & Sungjun Steven Park, 2022. "Humanizing Chatbots: The Effect of Fear from the COVID-19 Pandemic," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Luis F. Martinez (ed.), Advances in Digital Marketing and eCommerce, pages 27-35, Springer.
- Melike Demirbag-Kaplan & Lena Cavusoglu, 2022. "Reassessing the Marketing Mix Through the Lens of Digitalization," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Luis F. Martinez (ed.), Advances in Digital Marketing and eCommerce, pages 36-41, Springer.
- Maryna Chepurna & Josep Rialp Criado, 2022. "Why Does the User’s Attitude for Co-creation Online Vary Across Cultural Contexts? The Role of Prior Experience, Perceived Risk of Use, Brand Reputation, and Brand Trust," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Luis F. Martinez (ed.), Advances in Digital Marketing and eCommerce, pages 42-51, Springer.
- Yanni Ping & Jorge Fresneda & Yun Zhu & Chelsey Hill, 2022. "Key Opinion Leader and Business Growth: Econometrics and Machine Learning Approaches," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Luis F. Martinez (ed.), Advances in Digital Marketing and eCommerce, pages 52-56, Springer.
- Taewon Suh & Sang Bong Lee, 2022. "Omnichannel Experience in Loyalty Loop for Customer Engagement Management," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Luis F. Martinez (ed.), Advances in Digital Marketing and eCommerce, pages 57-64, Springer.
- L’udovít Nastišin & Richard Fedorko, 2022. "Consumers’ Online Brand Related Activities in the Context of Their Motives and Outcomes: Case Study of the Social Network YouTube," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Luis F. Martinez (ed.), Advances in Digital Marketing and eCommerce, pages 65-73, Springer.
- Richard Fedorko & Štefan Král’, 2022. "An Analytical View of Online Consumers’ Behavior in the Visegrad Group Countries: Social Status Perspective," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Luis F. Martinez (ed.), Advances in Digital Marketing and eCommerce, pages 74-82, Springer.
- Silvia Angeloni, 2022. "A Systematic Literature Review of Profit Models for Online Marketing Channels," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Luis F. Martinez (ed.), Advances in Digital Marketing and eCommerce, pages 83-92, Springer.
- Pedro R. Palos-Sanchez & Rocio Radio Martinez & Mercedes García-Ordaz & Juan José López García, 2022. "The Use of the Shopping Cart: The Problem of Abandonment in e-Commerce," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Luis F. Martinez (ed.), Advances in Digital Marketing and eCommerce, pages 93-103, Springer.
- Petr Weinlich & Tereza Semerádová, 2022. "Conceptual Framework of Influencer’s Marketing Power," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Luis F. Martinez (ed.), Advances in Digital Marketing and eCommerce, pages 104-111, Springer.
- Mark Ng & Monica Law & Lubanski Lam & Celine Cui, 2022. "Cognitive Assimilation and Satisfaction with Live Streaming Commerce Broadcast in Hong Kong," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Luis F. Martinez (ed.), Advances in Digital Marketing and eCommerce, pages 112-121, Springer.
- Renato Hübner Barcelos & Ana Cristina Munaro, 2022. "The Influence of Linguistic Style on Consumer Engagement: A Study from Top Global Brands’ Posts on Facebook," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Luis F. Martinez (ed.), Advances in Digital Marketing and eCommerce, pages 122-130, Springer.
- Björn Gorlas & Carsten D. Schultz, 2022. "Magic Mirror: “You are the Fairest of Them All!” Cross-buying at the Point of Sale," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Luis F. Martinez (ed.), Advances in Digital Marketing and eCommerce, pages 131-139, Springer.
- Christina Lindmoser & Wolfgang J. Weitzl & Robert Zniva, 2022. "Influencer Authenticity – Conceptualization, Nature and Nomological Role," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Luis F. Martinez (ed.), Advances in Digital Marketing and eCommerce, pages 140-148, Springer.
- Carolina Guerini & Antonio Brandolisio, 2022. "Are Media Relevant in Promoting Brand Attitude? The Evidence of ‘Super Media’ During the Pandemic in Spain," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Luis F. Martinez (ed.), Advances in Digital Marketing and eCommerce, pages 149-163, Springer.
- Ioanna Yfantidou & Kyriakos Riskos & George Tsourvakas, 2022. "Can Eye Trackers and EEG Be Used by Small-Medium Marketing and Advertising Agencies? A Qualitative Study," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Luis F. Martinez (ed.), Advances in Digital Marketing and eCommerce, pages 164-170, Springer.
- Carolina Lucas & Emila Aguiar & Patrícia Macedo & Zhenze Wu & Qiwei Han, 2022. "Privacy-Preserving User Modeling for Digital Marketing Campaigns: The Case of a Data Monetization Platform," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Luis F. Martinez (ed.), Advances in Digital Marketing and eCommerce, pages 171-179, Springer.
- Johan Hellemans & Kim Willems & Malaika Brengman, 2022. "Profiling the Users of Mobile Payments in Belgium: A Study Exploring Socio-demographics, Social Media Usage, and General Impulsive Buying Tendency," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Luis F. Martinez (ed.), Advances in Digital Marketing and eCommerce, pages 180-190, Springer.
- Anna Schneewind & Nora Sharkasi, 2022. "Analysis of the Impact of Brand Fit on Perceived Credibility of Social Media Influencers by European Millennials," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Luis F. Martinez (ed.), Advances in Digital Marketing and eCommerce, pages 191-207, Springer.
- Javier A. Sánchez-Torres & Francisco-Javier Arroyo-Cañada & Ana Argila-Irurita & Maria-Luisa Sole-Moro & Jordi Campo Fernández & John-Andrés Serna-Ramírez, 2022. "Omnichannel: Factors that Determine Adoption of Webrooming and Showrooming for Three Product Categories," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Luis F. Martinez (ed.), Advances in Digital Marketing and eCommerce, pages 208-223, Springer.
- Philipp Brüggemann & Rainer Olbrich, 2022. "The Impact of Pandemic Restrictions on Offline and Online Grocery Shopping Behavior - New Normal or Old Habits?," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Luis F. Martinez (ed.), Advances in Digital Marketing and eCommerce, pages 224-232, Springer.
- Javier A. Sánchez-Torres & Francisco-Javier Arroyo-Cañada & Ana Argila-Irurita & Maria-Luisa Sole-Moro & Luz A. Montoya-Restrepo & Ivan A. Montoya-Restrepo, 2022. "Factors Leading to the Adoption of IoT in the Home: An Exploratory Model of the Domestication Theory and Technology Adoption Theories," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Luis F. Martinez (ed.), Advances in Digital Marketing and eCommerce, pages 233-250, Springer.
- Ana Cláudia Amaro & Luisa M. Martinez & Amadeu Quelhas Martins, 2022. "The Highly Sensitive Person (HSP) and Online Shopping Behavior: The Impact of Visual Stimuli on Attitude Towards the Ad and Purchase Intention," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Luis F. Martinez (ed.), Advances in Digital Marketing and eCommerce, pages 251-258, Springer.
- Duc Hoang & Sofia Kousi & Luis F. Martinez, 2022. "Online Customer Engagement in the Aftermath of COVID-19: Opportunities for the Luxury Industry," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Luis F. Martinez (ed.), Advances in Digital Marketing and eCommerce, pages 259-266, Springer.
- Omid Asgari & Alexander Weise & Saulo Dubard Barbosa & Luis F. Martinez, 2022. "The Effect of Electronic Word-of-Mouth (eWOM) on Consumer Ratings in the Digital Era," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Luis F. Martinez (ed.), Advances in Digital Marketing and eCommerce, pages 267-273, Springer.
- Majid Zahmati & Seyed Morteza Azimzadeh & Mohammad Saber Sotoodeh & Omid Asgari, 2022. "Effects of Endorsers Popularity and Gender on the Audience’s Attention to the Advertisement from a Neuromarketing Perspective: An Eye-Tracking Study," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Luis F. Martinez (ed.), Advances in Digital Marketing and eCommerce, pages 274-281, Springer.
- Debbie Human-Van Eck & Chris Pentz & Tobias Beyers, 2022. "Influencers’ (Parasocial) Relationships with Their Followers: Lessons for Marketers and Influencers," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Luis F. Martinez (ed.), Advances in Digital Marketing and eCommerce, pages 282-288, Springer.
- Luis Filipe Lages, 2022. "Innovation, Commercialization, and Sustainability of Earth Observation in Space Business: Tensions and Paradoxes," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Luis F. Martinez (ed.), Advances in Digital Marketing and eCommerce, pages 289-299, Springer.
- Ingrit Moya & Jesús García-Madariaga, 2022. "Is a Video Worth More Than a Thousand Images? A Neurophysiological Study on the Impact of Different Types of Product Display on Consumer Behaviour in e-Commerce," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Luis F. Martinez (ed.), Advances in Digital Marketing and eCommerce, pages 300-306, Springer.
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