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Advances in National Brand and Private Label Marketing
Editor
Listed:
- Francisco J. Martinez-Lopez(University of Granada)Juan Carlos Gázquez-Abad(University of Almería)Els Breugelmans(KU Leuven)
Abstract
No abstract is available for this item.Individual chapters are listed in the "Chapters" tab
Suggested Citation
- Francisco J. Martinez-Lopez & Juan Carlos Gázquez-Abad & Els Breugelmans (ed.), 2020. "Advances in National Brand and Private Label Marketing," Springer Proceedings in Business and Economics, Springer, number 978-3-030-47764-6, December.
Handle: RePEc:spr:prbuec:978-3-030-47764-6
DOI: 10.1007/978-3-030-47764-6
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Book Chapters
The following chapters of this book are listed in IDEAS- Atanas Nik Nikolov & Brandon Gustafson, 2020. "Consumer Values: A Hidden Motivator of Private Label Consumption," Springer Proceedings in Business and Economics, in: Francisco J. Martinez-Lopez & Juan Carlos Gázquez-Abad & Els Breugelmans (ed.), Advances in National Brand and Private Label Marketing, pages 1-11, Springer.
- Erhard Lick & Holger Wochele & Fiorenza Fischer, 2020. "Branding Strategies of European Retail Banks: A Linguistic Comparison Between Brand Names for Financial Products," Springer Proceedings in Business and Economics, in: Francisco J. Martinez-Lopez & Juan Carlos Gázquez-Abad & Els Breugelmans (ed.), Advances in National Brand and Private Label Marketing, pages 12-21, Springer.
- Maya F. Farah & Mona Mrad & Zahy Ramadan & Houssam Hamdane, 2020. "Handle with Care: Adoption of Drone Delivery Services," Springer Proceedings in Business and Economics, in: Francisco J. Martinez-Lopez & Juan Carlos Gázquez-Abad & Els Breugelmans (ed.), Advances in National Brand and Private Label Marketing, pages 22-29, Springer.
- Liliana Kowalczyk & Els Breugelmans & Katia Campo, 2020. "Can Stock-Outs Act as Scarcity Cues? Impact of Scarcity Message Types and Their Disclosure Time on Number of Items Bought in an Online Fashion Setting," Springer Proceedings in Business and Economics, in: Francisco J. Martinez-Lopez & Juan Carlos Gázquez-Abad & Els Breugelmans (ed.), Advances in National Brand and Private Label Marketing, pages 30-38, Springer.
- Philipp Brüggemann & Rainer Olbrich & Carsten D. Schultz, 2020. "Competition Between National Brands and Private Labels: Determinants of the Market Share of National Brands," Springer Proceedings in Business and Economics, in: Francisco J. Martinez-Lopez & Juan Carlos Gázquez-Abad & Els Breugelmans (ed.), Advances in National Brand and Private Label Marketing, pages 39-49, Springer.
- Sevde Ceren Yıldız & Mustafa Hekimoğlu, 2020. "Markdown Optimization in Apparel Retail Sector," Springer Proceedings in Business and Economics, in: Francisco J. Martinez-Lopez & Juan Carlos Gázquez-Abad & Els Breugelmans (ed.), Advances in National Brand and Private Label Marketing, pages 50-57, Springer.
- Kapil Kaushik & Abhishek Mishra, 2020. "Leveraging Sponsorship on Twitter: Insights from Tennis Grand Slams," Springer Proceedings in Business and Economics, in: Francisco J. Martinez-Lopez & Juan Carlos Gázquez-Abad & Els Breugelmans (ed.), Advances in National Brand and Private Label Marketing, pages 58-64, Springer.
- Jan-Hinrich Meyer & Eva Maria González Hernández & Miguel Angel López Lomelí, 2020. "In-store Merchandisers – An Overlooked Strategic Asset for National Brand Manufacturers to Build Retailer Relationships and to Gain Product Visibility," Springer Proceedings in Business and Economics, in: Francisco J. Martinez-Lopez & Juan Carlos Gázquez-Abad & Els Breugelmans (ed.), Advances in National Brand and Private Label Marketing, pages 65-73, Springer.
- Anne Fota & Sascha Steinmann & Hanna Schramm-Klein & Gerhard Wagner, 2020. "The Impact of Rural and Urban Advertising and Brand Context on Attitude Towards the Brand," Springer Proceedings in Business and Economics, in: Francisco J. Martinez-Lopez & Juan Carlos Gázquez-Abad & Els Breugelmans (ed.), Advances in National Brand and Private Label Marketing, pages 74-81, Springer.
- Tobias Röding & Sascha Steinmann & Gerhard Wagner & Hanna Schramm-Klein, 2020. "Potentials and Boundaries in Frontline Service Encounters Through the Infusion of Technology," Springer Proceedings in Business and Economics, in: Francisco J. Martinez-Lopez & Juan Carlos Gázquez-Abad & Els Breugelmans (ed.), Advances in National Brand and Private Label Marketing, pages 82-89, Springer.
- Belén Derqui & Hana Gendel Guterman & Mahsa Ghaffari & Padmali Rodrigo, 2020. "The Vegan Revolution: Opportunities and Differences Across Countries," Springer Proceedings in Business and Economics, in: Francisco J. Martinez-Lopez & Juan Carlos Gázquez-Abad & Els Breugelmans (ed.), Advances in National Brand and Private Label Marketing, pages 90-96, Springer.
- Léopold Lessassy & Patrick Georges, 2020. "Assortment Mix Choice Within Shop and Drive: Customer Arbitrage on the Competition Between Private Label and National Brand," Springer Proceedings in Business and Economics, in: Francisco J. Martinez-Lopez & Juan Carlos Gázquez-Abad & Els Breugelmans (ed.), Advances in National Brand and Private Label Marketing, pages 97-104, Springer.
- Léopold Lessassy & Alain Jolibert, 2020. "Influences of Juxtaposition, Coordination and Brand Type on Product Evaluation: An In-Store Experimental Approach," Springer Proceedings in Business and Economics, in: Francisco J. Martinez-Lopez & Juan Carlos Gázquez-Abad & Els Breugelmans (ed.), Advances in National Brand and Private Label Marketing, pages 105-114, Springer.
- Elisa Martinelli & Francesca Canio & Emiro Endrighi, 2020. "Buying Veg Private Labels. Antecedents and Mediators," Springer Proceedings in Business and Economics, in: Francisco J. Martinez-Lopez & Juan Carlos Gázquez-Abad & Els Breugelmans (ed.), Advances in National Brand and Private Label Marketing, pages 115-122, Springer.
- Rita Coelho Vale & Pedro Verga Matos & Vera Herédia-Colaço, 2020. "Impact of CSR Initiatives on Consumer’s Perceptions and Attitudes Towards Retailers," Springer Proceedings in Business and Economics, in: Francisco J. Martinez-Lopez & Juan Carlos Gázquez-Abad & Els Breugelmans (ed.), Advances in National Brand and Private Label Marketing, pages 123-129, Springer.
- Edoardo Fornari & Alessandro Iuffmann Ghezzi & Daniele Fornari, 2020. "“I’d like to, but I Can’t”. Store Brands’ Limited Exploitation of the Gluten-Free Opportunity," Springer Proceedings in Business and Economics, in: Francisco J. Martinez-Lopez & Juan Carlos Gázquez-Abad & Els Breugelmans (ed.), Advances in National Brand and Private Label Marketing, pages 130-136, Springer.
- José Luis Ruiz-Real & Juan Carlos Gázquez-Abad & Francisco J. Martínez-López, 2020. "A View of Retailing Formats Based on the Assortment Dimension: An Analysis in the Spanish Context," Springer Proceedings in Business and Economics, in: Francisco J. Martinez-Lopez & Juan Carlos Gázquez-Abad & Els Breugelmans (ed.), Advances in National Brand and Private Label Marketing, pages 137-144, Springer.
- Dong Hoang & Els Breugelmans, 2020. "Sorry, Your Order Has a Substitution: The Effects of Substitution Policy in Online Grocery Retailing," Springer Proceedings in Business and Economics, in: Francisco J. Martinez-Lopez & Juan Carlos Gázquez-Abad & Els Breugelmans (ed.), Advances in National Brand and Private Label Marketing, pages 145-155, Springer.
- Mika Yrjölä & Harri Hokkanen & Ella Määttänen & Hannu Saarijärvi, 2020. "Price or Quality? Comparing Consumers’ Perceptions of Competing Private Labels – An Illustrative Analysis in Food Retailing," Springer Proceedings in Business and Economics, in: Francisco J. Martinez-Lopez & Juan Carlos Gázquez-Abad & Els Breugelmans (ed.), Advances in National Brand and Private Label Marketing, pages 156-163, Springer.
- María Puelles & Gonzalo Moreno Warleta & Marta Moreno, 2020. "Types of Retailers, Brand Choice and New Products Trial: Challenges for the E-commerce of Consumer Packaged Goods," Springer Proceedings in Business and Economics, in: Francisco J. Martinez-Lopez & Juan Carlos Gázquez-Abad & Els Breugelmans (ed.), Advances in National Brand and Private Label Marketing, pages 164-175, Springer.
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