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Internationalization of Business
Editor
- Stefan Schmid(ESCP Europe)
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-319-74089-8
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Book Chapters
The following chapters of this book are listed in IDEAS- Stefan Schmid, 2018. "Strategies of Internationalization: An Overview," MIR Series in International Business, in: Stefan Schmid (ed.), Internationalization of Business, pages 1-25, Springer.
- Stefan Schmid & Tobias Dauth & Thomas Kotulla & Philipp Leding, 2018. "Adidas and Reebok: Is Acquiring Easier than Integrating?," MIR Series in International Business, in: Stefan Schmid (ed.), Internationalization of Business, pages 27-61, Springer.
- Stefan Schmid & Frederic Altfeld, 2018. "Airbus: Managing the Legacy of a Complex International Merger," MIR Series in International Business, in: Stefan Schmid (ed.), Internationalization of Business, pages 63-80, Springer.
- Stefan Schmid & Tobias Dauth & Thomas Kotulla & Fabienne Orban, 2018. "Aldi and Lidl: From Germany to the Rest of the World," MIR Series in International Business, in: Stefan Schmid (ed.), Internationalization of Business, pages 81-98, Springer.
- Stefan Schmid & Simon Mitterreiter, 2018. "KTM and Bajaj: An Austrian-Indian Partnership in the Motorcycle Industry," MIR Series in International Business, in: Stefan Schmid (ed.), Internationalization of Business, pages 99-123, Springer.
- Stefan Schmid & Cigdem Polat, 2018. "Lenovo: From Chinese Origins to a Global Player," MIR Series in International Business, in: Stefan Schmid (ed.), Internationalization of Business, pages 125-154, Springer.
- Stefan Schmid & Adrian Gombert, 2018. "McDonald’s: Is the Fast Food Icon Reaching the Limits of Growth?," MIR Series in International Business, in: Stefan Schmid (ed.), Internationalization of Business, pages 155-171, Springer.
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