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The Internationalization of Firms. Case Studies from the Nuernberg Metropolitan Regio

Editor

Listed:
  • Holtbrügge, Dirk
  • Haussmann, Helmut

Abstract

The Nürnberg Metropolitan Region is one of the most powerful economic regions in Europe. Several large and renowned multinational corporations, as well as many impressive family-owned firms and hidden champions, have their headquarters here. This volume contains 17 case studies of companies based in this region and their international operations. The scope reaches from the early internationalization strategies of the Tucher in the Middle Ages to the con­sequences of the Brexit on current business activities. The case studies cover an extensive range of industries, from high-tech and industrial sectors to service providers, non-profit organizations and university spin-offs.

Suggested Citation

  • Holtbrügge, Dirk & Haussmann, Helmut (ed.), 2017. "The Internationalization of Firms. Case Studies from the Nuernberg Metropolitan Regio," Books, Rainer Hampp Verlag, number 9783957101914.
    • Handle: RePEc:rai:rhbook:9783957101914
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    More about this item

    Keywords

    Market Entry Strategies; International Human Resource Management; Corporate Social Responsibility; Case Studies;
    All these keywords.

    JEL classification:

    • F20 - International Economics - - International Factor Movements and International Business - - - General
    • F21 - International Economics - - International Factor Movements and International Business - - - International Investment; Long-Term Capital Movements
    • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business
    • L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General
    • L24 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Contracting Out; Joint Ventures

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