IDEAS home Printed from https://ideas.repec.org/b/prp/uppmos/978-961-6832-09-0.html
   My bibliography  Save this book

Strategic Alliances Between Independent Film Distributors

Author

Listed:
  • Ursa Teslic Coz
  • Stefan Bojnec

    (University of Primorska)

Abstract

The monograph analyses the association between the strategic alliance of independent film distributors in Central and Eastern Europe and economic successfulness of their marketing activities. Strategic partnerships, marketing strategies and film industry are explained. The characteristics of the strategic alliances are analysed and the hypotheses are tested using the primary survey data. The empirical results have confirmed positive association of the economic successfulness and the quantity of the marketing activities of the independent film distributors with the forming of the strategic alliance. The strategic partners with the entry in the strategic alliance in the Central and Eastern Europe have obtained a better, diverse and cheaper film program. On the domestic markets they have strengthened competitiveness and remained independent.

Suggested Citation

  • Ursa Teslic Coz & Stefan Bojnec, 2011. "Strategic Alliances Between Independent Film Distributors," UPP Monograph Series, University of Primorska Press, number 978-961-6832-09-0.
    • Handle: RePEc:prp:uppmos:978-961-6832-09-0
    as

    Download full text from publisher

    File URL: http://www.hippocampus.si/ISBN/978-961-6832-09-0.pdf
    File Function: full text in Slovene (PDF)
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:prp:uppmos:978-961-6832-09-0. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Alen Jezovnik (email available below). General contact details of provider: http://www.hippocampus.si .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.