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Management and Marketing in Pharmacy [Electronic resource] : the textbook for foreign students of higher pharmaceutical schools : in 2 parts / Z. Mnushko [at al.], ed. by prof. Z. Mnushko ; National University of Pharmacy. – Electronic text data. – Kharkiv : Publishing center “Dialog”, 2016. – Part II : Marketing in Pharmacy. – 1 electronic opt. disk (CD-R). – 3,7 Mb. – System requirements: Adobe Acrobat Reader. – Title from the disk label

Author

Listed:
  • Mnushko Zoia M.

    (National University of Pharmacy)

  • Pestun Iryna V.

    (National University of Pharmacy)

  • Timanyuk Iryna V.

    (National University of Pharmacy)

  • Sofronova Iryna V.

    (National University of Pharmacy)

  • Aliekperova Nataliia V.

    (National University of Pharmacy)

Abstract

The textbook presents the basic theoretical principles of marketing and characteristics of pharmaceutical marketing, including marketing studies of medicines as a commodity, their development and market promotion, product and assortment policy of pharmaceutical companies and pharmacy, pricing, wholesale and retail sales and use of the complex of marketing communications at the pharmaceutical market. The nature and specificity of the international marketing in pharmacy is described. The textbook is recommended for foreign students of higher pharmaceutical schools.

Suggested Citation

  • Mnushko Zoia M. & Pestun Iryna V. & Timanyuk Iryna V. & Sofronova Iryna V. & Aliekperova Nataliia V., 2016. "Management and Marketing in Pharmacy [Electronic resource] : the textbook for foreign students of higher pharmaceutical schools : in 2 parts / Z. Mnushko [at al.], ed. by prof. Z. Mnushko ; National U," ИЦ "Диалог" - учебная и научная литература. PC "Dialog" - Educational and Scientific Books, Publishing Center "Dialog", number 5, February.
    • Handle: RePEc:pos:ecbook:5
    as

    Download full text from publisher

    File URL: http://pathofscience.org/Library/MMPh_Part_II.pdf
    Download Restriction: no
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    More about this item

    Keywords

    pharmacy; marketing; marketing research; product; price; sales; promotion; marketing control; international marketing.;
    All these keywords.

    JEL classification:

    • I20 - Health, Education, and Welfare - - Education - - - General
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

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