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Marketing in Evolution
Editor
- Susan A. Shaw(Strathclyde University)Neil Hood(University of Strathclyde)
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-1-349-14089-3
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Book Chapters
The following chapters of this book are listed in IDEAS- Susan A. Shaw & Neil Hood, 1998. "Introduction," Palgrave Macmillan Books, in: Susan A. Shaw & Neil Hood (ed.), Marketing in Evolution, chapter 1, pages 1-13, Palgrave Macmillan.
- Christian Grönroos, 1998. "The Rise and Fall of Modern Marketing — and its Rebirth," Palgrave Macmillan Books, in: Susan A. Shaw & Neil Hood (ed.), Marketing in Evolution, chapter 2, pages 14-35, Palgrave Macmillan.
- Robin Wensley, 1998. "Another Oxymoron in Marketing: Marketing Strategy," Palgrave Macmillan Books, in: Susan A. Shaw & Neil Hood (ed.), Marketing in Evolution, chapter 3, pages 36-54, Palgrave Macmillan.
- Susan A. Shaw & John A. Dawson, 1998. "The Evolution of Distribution Channels for Consumer Goods," Palgrave Macmillan Books, in: Susan A. Shaw & Neil Hood (ed.), Marketing in Evolution, chapter 4, pages 55-78, Palgrave Macmillan.
- Patricia W. Meyers & Gerard A. Athaide, 1998. "Using Relationship Marketing and Organisational Learning for Competitive Advantage during Innovation," Palgrave Macmillan Books, in: Susan A. Shaw & Neil Hood (ed.), Marketing in Evolution, chapter 5, pages 79-98, Palgrave Macmillan.
- Susan J. Hart, 1998. "The Measurement, Methodologies and Models of New Product Success Studies," Palgrave Macmillan Books, in: Susan A. Shaw & Neil Hood (ed.), Marketing in Evolution, chapter 6, pages 99-126, Palgrave Macmillan.
- Arch G. Woodside, 1998. "Rejecting Superior New Technologies," Palgrave Macmillan Books, in: Susan A. Shaw & Neil Hood (ed.), Marketing in Evolution, chapter 7, pages 127-167, Palgrave Macmillan.
- Neil Hood & Stephen Young, 1998. "The Evolution of International Business and International Marketing Thought," Palgrave Macmillan Books, in: Susan A. Shaw & Neil Hood (ed.), Marketing in Evolution, chapter 8, pages 168-189, Palgrave Macmillan.
- Michael J. Thomas, 1998. "The Changing Nature of the Marketing Profession and the Implications for Requirements in Marketing Education," Palgrave Macmillan Books, in: Susan A. Shaw & Neil Hood (ed.), Marketing in Evolution, chapter 9, pages 190-205, Palgrave Macmillan.
- John Saunders, 1998. "Star of Marketing Academe: the Person, the Place, the Nation, the World, the Universe and Everything," Palgrave Macmillan Books, in: Susan A. Shaw & Neil Hood (ed.), Marketing in Evolution, chapter 10, pages 206-219, Palgrave Macmillan.
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