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Strategic Public Relations
Editor
- Norman A. Hart
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-1-349-13481-6
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Book Chapters
The following chapters of this book are listed in IDEAS- Kevin Traverse-Healy, 1995. "Corporate Goals and Strategies," Palgrave Macmillan Books, in: Norman A. Hart (ed.), Strategic Public Relations, chapter 1, pages 1-9, Palgrave Macmillan.
- Anthony Wreford, 1995. "Planning for Corporate Communications," Palgrave Macmillan Books, in: Norman A. Hart (ed.), Strategic Public Relations, chapter 2, pages 10-23, Palgrave Macmillan.
- Norman A. Hart, 1995. "Marketing Communications," Palgrave Macmillan Books, in: Norman A. Hart (ed.), Strategic Public Relations, chapter 3, pages 24-49, Palgrave Macmillan.
- Peter S. Gummer, 1995. "Financial Public Relations," Palgrave Macmillan Books, in: Norman A. Hart (ed.), Strategic Public Relations, chapter 4, pages 50-70, Palgrave Macmillan.
- Bill Quirke, 1995. "Internal Communication," Palgrave Macmillan Books, in: Norman A. Hart (ed.), Strategic Public Relations, chapter 5, pages 71-94, Palgrave Macmillan.
- Warren Newman, 1995. "Community Relations," Palgrave Macmillan Books, in: Norman A. Hart (ed.), Strategic Public Relations, chapter 6, pages 95-105, Palgrave Macmillan.
- Douglas Smith, 1995. "Parliamentary and European Union Relations," Palgrave Macmillan Books, in: Norman A. Hart (ed.), Strategic Public Relations, chapter 7, pages 106-124, Palgrave Macmillan.
- Bill Byrnes, 1995. "International Corporate Relations," Palgrave Macmillan Books, in: Norman A. Hart (ed.), Strategic Public Relations, chapter 8, pages 125-140, Palgrave Macmillan.
- Angus Maitland, 1995. "Corporate Advertising," Palgrave Macmillan Books, in: Norman A. Hart (ed.), Strategic Public Relations, chapter 9, pages 141-159, Palgrave Macmillan.
- David Wragg, 1995. "Sponsorship," Palgrave Macmillan Books, in: Norman A. Hart (ed.), Strategic Public Relations, chapter 10, pages 160-174, Palgrave Macmillan.
- Roger Haywood, 1995. "Media Relations," Palgrave Macmillan Books, in: Norman A. Hart (ed.), Strategic Public Relations, chapter 11, pages 175-194, Palgrave Macmillan.
- Christopher West, 1995. "Communications Research," Palgrave Macmillan Books, in: Norman A. Hart (ed.), Strategic Public Relations, chapter 12, pages 195-212, Palgrave Macmillan.
- Sarah Portway, 1995. "Corporate Social Responsibility: The Case for Active Stakeholder Relationship Management," Palgrave Macmillan Books, in: Norman A. Hart (ed.), Strategic Public Relations, chapter 13, pages 213-231, Palgrave Macmillan.
- Nicholas Ind, 1995. "The Practice of Corporate Identity," Palgrave Macmillan Books, in: Norman A. Hart (ed.), Strategic Public Relations, chapter 14, pages 232-247, Palgrave Macmillan.
- Colin J. Coulson-Thomas, 1995. "Corporate Culture," Palgrave Macmillan Books, in: Norman A. Hart (ed.), Strategic Public Relations, chapter 15, pages 248-275, Palgrave Macmillan.
- Michael Bland, 1995. "Strategic Crisis Management," Palgrave Macmillan Books, in: Norman A. Hart (ed.), Strategic Public Relations, chapter 16, pages 276-298, Palgrave Macmillan.
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