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Brand Power
Editor
- Paul Stobart(Interbrand Group Plc)
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-1-349-12840-2
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Book Chapters
The following chapters of this book are listed in IDEAS- Paul Stobart, 1994. "Introduction," Palgrave Macmillan Books, in: Paul Stobart (ed.), Brand Power, pages 1-16, Palgrave Macmillan.
- Donald Keough, 1994. "The Importance of Brand Power," Palgrave Macmillan Books, in: Paul Stobart (ed.), Brand Power, chapter 1, pages 17-32, Palgrave Macmillan.
- Anthony Tennant, 1994. "Creating Brand Power," Palgrave Macmillan Books, in: Paul Stobart (ed.), Brand Power, chapter 2, pages 33-52, Palgrave Macmillan.
- Camillo Pagano, 1994. "The Management of Global Brands," Palgrave Macmillan Books, in: Paul Stobart (ed.), Brand Power, chapter 3, pages 53-64, Palgrave Macmillan.
- Bradley Gale, 1994. "The Importance of Market-Perceived Quality," Palgrave Macmillan Books, in: Paul Stobart (ed.), Brand Power, chapter 4, pages 65-83, Palgrave Macmillan.
- Allen Sheppard, 1994. "Adding Brand Value," Palgrave Macmillan Books, in: Paul Stobart (ed.), Brand Power, chapter 5, pages 85-101, Palgrave Macmillan.
- Werner Niefer, 1994. "Power Branding in the Automotive Industry," Palgrave Macmillan Books, in: Paul Stobart (ed.), Brand Power, chapter 6, pages 103-119, Palgrave Macmillan.
- Terry Leahy, 1994. "The Emergence of Retail Brand Power," Palgrave Macmillan Books, in: Paul Stobart (ed.), Brand Power, chapter 7, pages 121-136, Palgrave Macmillan.
- Nicolò Polla, 1994. "From Bulk to Brand," Palgrave Macmillan Books, in: Paul Stobart (ed.), Brand Power, chapter 8, pages 137-150, Palgrave Macmillan.
- Luciano Benetton, 1994. "Franchising: How Brand Power Works," Palgrave Macmillan Books, in: Paul Stobart (ed.), Brand Power, chapter 9, pages 151-165, Palgrave Macmillan.
- Garo Partoyan, 1994. "Protecting Power Brands," Palgrave Macmillan Books, in: Paul Stobart (ed.), Brand Power, chapter 10, pages 167-187, Palgrave Macmillan.
- Carsten Dahlman, 1994. "Brand-Based Strategy and Structure: The Scandinavian Experience," Palgrave Macmillan Books, in: Paul Stobart (ed.), Brand Power, chapter 11, pages 189-208, Palgrave Macmillan.
- Michael Birkin, 1994. "Assessing Brand Value," Palgrave Macmillan Books, in: Paul Stobart (ed.), Brand Power, chapter 12, pages 209-223, Palgrave Macmillan.
- Keijiro Nakabe, 1994. "Brands, Culture and Business In Japan," Palgrave Macmillan Books, in: Paul Stobart (ed.), Brand Power, chapter 13, pages 225-240, Palgrave Macmillan.
- John Murphy, 1994. "Brand Power: The Future," Palgrave Macmillan Books, in: Paul Stobart (ed.), Brand Power, chapter 14, pages 241-255, Palgrave Macmillan.
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