Product Planning
Author
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-1-349-02250-2
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Book Chapters
The following chapters of this book are listed in IDEAS- Merlin Stone, 1976. "Introduction," Palgrave Macmillan Books, in: Product Planning, chapter 1, pages 1-5, Palgrave Macmillan.
- Merlin Stone, 1976. "Business Aims and the Logic of Product Planning," Palgrave Macmillan Books, in: Product Planning, chapter 2, pages 6-17, Palgrave Macmillan.
- Merlin Stone, 1976. "Demand and Product Planning," Palgrave Macmillan Books, in: Product Planning, chapter 3, pages 18-44, Palgrave Macmillan.
- Merlin Stone, 1976. "The Product Life Cycle," Palgrave Macmillan Books, in: Product Planning, chapter 4, pages 45-62, Palgrave Macmillan.
- Merlin Stone, 1976. "Costs, Constraints and Capacity," Palgrave Macmillan Books, in: Product Planning, chapter 5, pages 63-81, Palgrave Macmillan.
- Merlin Stone, 1976. "The Product Planning Decision," Palgrave Macmillan Books, in: Product Planning, chapter 6, pages 82-92, Palgrave Macmillan.
- Merlin Stone, 1976. "The Marketing and Management of New Products," Palgrave Macmillan Books, in: Product Planning, chapter 7, pages 93-109, Palgrave Macmillan.
- Merlin Stone, 1976. "Conclusions," Palgrave Macmillan Books, in: Product Planning, chapter 8, pages 110-130, Palgrave Macmillan.
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