Advertising and Socialism
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Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-1-349-02036-2
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Citations
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Cited by:
- Strizhakova, Yuliya & Coulter, Robin A. & Price, Linda L., 2008. "The meanings of branded products: A cross-national scale development and meaning assessment," International Journal of Research in Marketing, Elsevier, vol. 25(2), pages 82-93.
- Elenica Pjero & Xhiliola Agaraj & Ylldeze Sokoli & Aurela Bifsha & Dritan Pjero, 2012. "An Evaluation of Advertising Models in Emergent Countries – The Case of Albania," Acta Universitatis Danubius. OEconomica, Danubius University of Galati, issue 5(5), pages 42-55, October.
- Sangwan, Sunanda & Golovkina, Natalia, 1999. "Advertising in Emerging Markets: Consumer Attitudes in Ukraine," Working Papers 11-1999, Copenhagen Business School, Department of International Economics and Management.
Book Chapters
The following chapters of this book are listed in IDEAS- Philip Hanson, 1974. "Introduction: Advertising, Soviet-type economies and economic systems," Palgrave Macmillan Books, in: Advertising and Socialism, chapter 1, pages 1-14, Palgrave Macmillan.
- Philip Hanson, 1974. "The Soviet economy and the organisation of Soviet advertising," Palgrave Macmillan Books, in: Advertising and Socialism, chapter 2, pages 17-35, Palgrave Macmillan.
- Philip Hanson, 1974. "Soviet advertising expenditure," Palgrave Macmillan Books, in: Advertising and Socialism, chapter 3, pages 36-48, Palgrave Macmillan.
- Philip Hanson, 1974. "The Nature and Functions of Soviet Advertising," Palgrave Macmillan Books, in: Advertising and Socialism, chapter 4, pages 49-74, Palgrave Macmillan.
- Philip Hanson, 1974. "Relative income levels and differences in economic systems in Eastern Europe," Palgrave Macmillan Books, in: Advertising and Socialism, chapter 5, pages 77-94, Palgrave Macmillan.
- Philip Hanson, 1974. "The marketing environment," Palgrave Macmillan Books, in: Advertising and Socialism, chapter 6, pages 95-106, Palgrave Macmillan.
- Philip Hanson, 1974. "The organisation and functions of advertising," Palgrave Macmillan Books, in: Advertising and Socialism, chapter 7, pages 107-128, Palgrave Macmillan.
- Philip Hanson, 1974. "Advertising expenditure data," Palgrave Macmillan Books, in: Advertising and Socialism, chapter 8, pages 129-147, Palgrave Macmillan.
- Philip Hanson, 1974. "Conclusions," Palgrave Macmillan Books, in: Advertising and Socialism, chapter 9, pages 151-155, Palgrave Macmillan.
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