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Luxury Brands in China and India

Author

Listed:
  • Glyn Atwal

    (Burgundy School of Business)

  • Douglas Bryson

    (Rennes School of Business)

Abstract

No abstract is available for this item.

Suggested Citation

  • Glyn Atwal & Douglas Bryson, 2017. "Luxury Brands in China and India," Palgrave Macmillan Books, Palgrave Macmillan, number 978-1-137-54715-6, December.
    • Handle: RePEc:pal:palbok:978-1-137-54715-6
    DOI: 10.1057/978-1-137-54715-6
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    Citations

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    Cited by:

    1. Sangeeta Devanathan, 2020. "Indian Consumers’ Assessment of ‘Luxuriousness’: A Comparison of Indian and Western Luxury Brands," IIM Kozhikode Society & Management Review, , vol. 9(1), pages 84-95, January.
    2. Husain, Rehan & Paul, Justin & Koles, Bernadett, 2022. "The role of brand experience, brand resonance and brand trust in luxury consumption," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
    3. Douglas Bryson & Glyn Atwal & Peter Hultén & Klaus Heine, 2021. "Antecedents of Luxury Brand Hate : A Quantitative Study," Post-Print hal-03188197, HAL.
    4. Bilby, Julie & Reid, Mike & Brennan, Linda & Chen, Jiemiao, 2020. "Tiers and fears: An investigation of the impact of city tiers and uncertainty avoidance on Chinese consumer response to creative advertising," Australasian marketing journal, Elsevier, vol. 28(4), pages 332-348.
    5. Klaus Heine & Glyn Atwal & Jiaxun He, 2019. "Managing country-of-origin affiliations for luxury brand-building in China," Post-Print hal-02312231, HAL.

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