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Scaling the Tail: Managing Profitable Growth in Emerging Markets

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  • Seung Ho Park
  • Gerardo R. Ungson
  • Andrew Cosgrove

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Suggested Citation

  • Seung Ho Park & Gerardo R. Ungson & Andrew Cosgrove, 2015. "Scaling the Tail: Managing Profitable Growth in Emerging Markets," Palgrave Macmillan Books, Palgrave Macmillan, number 978-1-137-53859-8, October.
    • Handle: RePEc:pal:palbok:978-1-137-53859-8
    DOI: 10.1057/9781137538598
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