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Defending Your Brand

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  • Tim Calkins

    (Kellogg School of Management)

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Suggested Citation

  • Tim Calkins, 2012. "Defending Your Brand," Palgrave Macmillan Books, Palgrave Macmillan, number 978-1-137-51186-7, October.
    • Handle: RePEc:pal:palbok:978-1-137-51186-7
    DOI: 10.1007/978-1-137-51186-7
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