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Internet Marketing and Big Data Exploitation

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  • Ian Chaston

    (University of Auckland)

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Suggested Citation

  • Ian Chaston, 2015. "Internet Marketing and Big Data Exploitation," Palgrave Macmillan Books, Palgrave Macmillan, number 978-1-137-48896-1, October.
    • Handle: RePEc:pal:palbok:978-1-137-48896-1
    DOI: 10.1057/9781137488961
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