Decision Making in Marketing and Finance
Author
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1057/9781137444776
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Citations
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Cited by:
- Ilona Skačkauskienė & Povilas Švogžlys, 2021. "Improving the Process of Developing New Services Using Uncertain Data," Energies, MDPI, vol. 14(16), pages 1-20, August.
Book Chapters
The following chapters of this book are listed in IDEAS- Paul Sergius Koku, 2014. "Theory of the Firm," Palgrave Macmillan Books, in: Decision Making in Marketing and Finance, chapter 0, pages 1-17, Palgrave Macmillan.
- Paul Sergius Koku, 2014. "The Customer Lifetime Value," Palgrave Macmillan Books, in: Decision Making in Marketing and Finance, chapter 0, pages 19-33, Palgrave Macmillan.
- Paul Sergius Koku, 2014. "Strategic Marketing Plan," Palgrave Macmillan Books, in: Decision Making in Marketing and Finance, chapter 0, pages 35-47, Palgrave Macmillan.
- Paul Sergius Koku, 2014. "Signaling in Finance and Marketing," Palgrave Macmillan Books, in: Decision Making in Marketing and Finance, chapter 0, pages 49-68, Palgrave Macmillan.
- Paul Sergius Koku, 2014. "New-Product Introduction," Palgrave Macmillan Books, in: Decision Making in Marketing and Finance, chapter 0, pages 69-81, Palgrave Macmillan.
- Paul Sergius Koku, 2014. "Sales Force Compensation and Management," Palgrave Macmillan Books, in: Decision Making in Marketing and Finance, chapter 0, pages 83-98, Palgrave Macmillan.
- Paul Sergius Koku, 2014. "Marketing Communication," Palgrave Macmillan Books, in: Decision Making in Marketing and Finance, chapter 0, pages 99-112, Palgrave Macmillan.
- Paul Sergius Koku, 2014. "Advertising," Palgrave Macmillan Books, in: Decision Making in Marketing and Finance, chapter 0, pages 113-130, Palgrave Macmillan.
- Paul Sergius Koku, 2014. "Pricing and Sales Promotion," Palgrave Macmillan Books, in: Decision Making in Marketing and Finance, chapter 0, pages 131-148, Palgrave Macmillan.
- Paul Sergius Koku, 2014. "Marketing Mistakes and Their Impact on the Firm," Palgrave Macmillan Books, in: Decision Making in Marketing and Finance, chapter 0, pages 149-155, Palgrave Macmillan.
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