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Brand Romance

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  • Yasushi Kusume
  • Neil Gridley

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Suggested Citation

  • Yasushi Kusume & Neil Gridley, 2013. "Brand Romance," Palgrave Macmillan Books, Palgrave Macmillan, number 978-1-137-36901-7, October.
    • Handle: RePEc:pal:palbok:978-1-137-36901-7
    DOI: 10.1057/9781137369017
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