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Why Marketing to Women Doesn’t Work

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  • Jenny Darroch

    (Peter F. Drucker and Masatoshi Ito Graduate School of Management)

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Suggested Citation

  • Jenny Darroch, 2014. "Why Marketing to Women Doesn’t Work," Palgrave Macmillan Books, Palgrave Macmillan, number 978-1-137-35817-2.
    • Handle: RePEc:pal:palbok:978-1-137-35817-2
    DOI: 10.1057/9781137358172
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