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Luxury Sales Force Management

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  • Michaela Merk

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Suggested Citation

  • Michaela Merk, 2014. "Luxury Sales Force Management," Palgrave Macmillan Books, Palgrave Macmillan, number 978-1-137-34744-2, October.
    • Handle: RePEc:pal:palbok:978-1-137-34744-2
    DOI: 10.1057/9781137347442
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    Cited by:

    1. Michaela Merk & Géraldine Michel, 2019. "The dark side of salesperson brand identification in the luxury sector: When brand orientation generates management issues and negative customer perception," Post-Print hal-02045833, HAL.
    2. Merk, Michaela & Michel, Géraldine, 2019. "The dark side of salesperson brand identification in the luxury sector: When brand orientation generates management issues and negative customer perception," Journal of Business Research, Elsevier, vol. 102(C), pages 339-352.

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