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How to Measure Digital Marketing

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  • Laurent Florès

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  • Laurent Florès, 2014. "How to Measure Digital Marketing," Palgrave Macmillan Books, Palgrave Macmillan, number 978-1-137-34069-6.
    • Handle: RePEc:pal:palbok:978-1-137-34069-6
    DOI: 10.1057/9781137340696
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    Cited by:

    1. Olga AZARKINA & Monyédodo KPOSSA & Erhard LICK, 2014. "Brand Mentions in Social Media as a Key Performance Indicator in the German Fast Moving Consumer Goods Industry," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 2, pages 23-30.

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