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Making the Compelling Business Case

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  • Wolfgang Messner

    (MYRA School of Business, GloBus Research)

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Suggested Citation

  • Wolfgang Messner, 2013. "Making the Compelling Business Case," Palgrave Macmillan Books, Palgrave Macmillan, number 978-1-137-34057-3.
    • Handle: RePEc:pal:palbok:978-1-137-34057-3
    DOI: 10.1057/9781137340573
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    Cited by:

    1. Messner, Wolfgang, 2016. "The impact of an aircraft's service environment on perceptions of in-flight food quality," Journal of Air Transport Management, Elsevier, vol. 53(C), pages 123-130.
    2. David M. Dror & Atanu Majumdar & Nihar Jangle, 2019. "Estimating capital requirements to scale health microinsurance serving rural poor populations," The Geneva Papers on Risk and Insurance - Issues and Practice, Palgrave Macmillan;The Geneva Association, vol. 44(3), pages 410-444, July.

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