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Globalization, Culture, and Branding

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  • Carlos J. Torelli

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Suggested Citation

  • Carlos J. Torelli, 2013. "Globalization, Culture, and Branding," Palgrave Macmillan Books, Palgrave Macmillan, number 978-1-137-33195-3, October.
    • Handle: RePEc:pal:palbok:978-1-137-33195-3
    DOI: 10.1057/9781137331953
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    Cited by:

    1. Michel, Géraldine & Torelli, Carlos J. & Fleck, Nathalie & Hubert, Benoit, 2022. "Self-brand values congruity and incongruity: Their impacts on self-expansion and consumers’ responses to brands," Journal of Business Research, Elsevier, vol. 142(C), pages 301-316.
    2. George Rossolatos, 2020. "The supplement at the… sau(r)ce: on Jamie Oliver’s (dis)placed global brand identity," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 16(2), pages 109-120, June.

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