Lifestyle Brands
Author
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1057/9781137285935
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Book Chapters
The following chapters of this book are listed in IDEAS- Stefania Saviolo & Antonio Marazza, 2013. "Introduction," Palgrave Macmillan Books, in: Lifestyle Brands, pages 1-5, Palgrave Macmillan.
- Stefania Saviolo & Antonio Marazza, 2013. "Brands and Social Identities: An Increasingly Strong Connection," Palgrave Macmillan Books, in: Lifestyle Brands, chapter 1, pages 6-14, Palgrave Macmillan.
- Stefania Saviolo & Antonio Marazza, 2013. "The Brand: What it is, how it Builds Value and why we Grow Fond of it," Palgrave Macmillan Books, in: Lifestyle Brands, chapter 2, pages 15-34, Palgrave Macmillan.
- Stefania Saviolo & Antonio Marazza, 2013. "From Authority to Lifestyle: A Mapping of Symbol Intensive Brands," Palgrave Macmillan Books, in: Lifestyle Brands, chapter 3, pages 35-57, Palgrave Macmillan.
- Stefania Saviolo & Antonio Marazza, 2013. "How Lifestyle Brands Work: An Interpretative Model," Palgrave Macmillan Books, in: Lifestyle Brands, chapter 4, pages 58-87, Palgrave Macmillan.
- Stefania Saviolo & Antonio Marazza, 2013. "The Model in Action," Palgrave Macmillan Books, in: Lifestyle Brands, chapter 5, pages 88-124, Palgrave Macmillan.
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