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Breakthrough Marketing Plans

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  • Tim Calkins

    (Kellogg School of Management)

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  • Tim Calkins, 2012. "Breakthrough Marketing Plans," Palgrave Macmillan Books, Palgrave Macmillan, edition 0, number 978-1-137-10761-9, October.
    • Handle: RePEc:pal:palbok:978-1-137-10761-9
    DOI: 10.1057/9781137107619
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