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Brand Aesthetics
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Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1057/9781137025609
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Book Chapters
The following chapters of this book are listed in IDEAS- Gérald Mazzalovo, 2012. "Introduction," Palgrave Macmillan Books, in: Brand Aesthetics, pages 1-7, Palgrave Macmillan.
- Gérald Mazzalovo, 2012. "Brand Aesthetics: An Oxymoron?," Palgrave Macmillan Books, in: Brand Aesthetics, chapter 1, pages 11-15, Palgrave Macmillan.
- Gérald Mazzalovo, 2012. "The Relevance of the Concept," Palgrave Macmillan Books, in: Brand Aesthetics, chapter 2, pages 16-36, Palgrave Macmillan.
- Gérald Mazzalovo, 2012. "Historical Foundations: From Experimental Aesthetics to Postmodernism," Palgrave Macmillan Books, in: Brand Aesthetics, chapter 3, pages 37-46, Palgrave Macmillan.
- Gérald Mazzalovo, 2012. "Brand Identity," Palgrave Macmillan Books, in: Brand Aesthetics, chapter 4, pages 47-82, Palgrave Macmillan.
- Gérald Mazzalovo, 2012. "The Chain of Brand Aesthetics," Palgrave Macmillan Books, in: Brand Aesthetics, chapter 5, pages 83-97, Palgrave Macmillan.
- Gérald Mazzalovo, 2012. "Lines and Forms," Palgrave Macmillan Books, in: Brand Aesthetics, chapter 6, pages 101-107, Palgrave Macmillan.
- Gérald Mazzalovo, 2012. "The Relevance of Lines in Brand Aesthetic Management," Palgrave Macmillan Books, in: Brand Aesthetics, chapter 7, pages 108-122, Palgrave Macmillan.
- Gérald Mazzalovo, 2012. "The Semiotic Square of Linearity," Palgrave Macmillan Books, in: Brand Aesthetics, chapter 8, pages 123-140, Palgrave Macmillan.
- Gérald Mazzalovo, 2012. "Possible Meanings of the Four Lines," Palgrave Macmillan Books, in: Brand Aesthetics, chapter 9, pages 141-167, Palgrave Macmillan.
- Gérald Mazzalovo, 2012. "Managerial Applications of the SINC© Square," Palgrave Macmillan Books, in: Brand Aesthetics, chapter 10, pages 168-182, Palgrave Macmillan.
- Gérald Mazzalovo, 2012. "Consumers’ Preferences for the Four Lines," Palgrave Macmillan Books, in: Brand Aesthetics, chapter 11, pages 183-205, Palgrave Macmillan.
- Gérald Mazzalovo, 2012. "Conclusions," Palgrave Macmillan Books, in: Brand Aesthetics, pages 206-210, Palgrave Macmillan.
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