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Co-Branding
Editor
- Tom Blackett
- Bob Boad
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1057/9780230599673
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Book Chapters
The following chapters of this book are listed in IDEAS- Tom Blackett & Nick Russell, 1999. "What is Co-Branding?," Palgrave Macmillan Books, in: Tom Blackett & Bob Boad (ed.), Co-Branding, chapter 1, pages 1-21, Palgrave Macmillan.
- Bob Boad, 1999. "Co-Branding Opportunities and Benefits," Palgrave Macmillan Books, in: Tom Blackett & Bob Boad (ed.), Co-Branding, chapter 2, pages 22-37, Palgrave Macmillan.
- Bob Boad, 1999. "The Risks and Pitfalls of Co-Branding," Palgrave Macmillan Books, in: Tom Blackett & Bob Boad (ed.), Co-Branding, chapter 3, pages 38-46, Palgrave Macmillan.
- Mark Linnell, 1999. "Co-Branding — a Retailer’s Opportunity," Palgrave Macmillan Books, in: Tom Blackett & Bob Boad (ed.), Co-Branding, chapter 4, pages 47-65, Palgrave Macmillan.
- Marc Smit, 1999. "Ingredient Branding," Palgrave Macmillan Books, in: Tom Blackett & Bob Boad (ed.), Co-Branding, chapter 5, pages 66-83, Palgrave Macmillan.
- Bob Boad, 1999. "Legal Aspects of Co-Branding and Trademark Licensing," Palgrave Macmillan Books, in: Tom Blackett & Bob Boad (ed.), Co-Branding, chapter 6, pages 84-96, Palgrave Macmillan.
- Jan Lindemann, 1999. "Creating Economic Value Through Co-Branding," Palgrave Macmillan Books, in: Tom Blackett & Bob Boad (ed.), Co-Branding, chapter 7, pages 97-112, Palgrave Macmillan.
- Tom Blackett & Bob Boad & Paul Cowper & Shailendra Kumar, 1999. "The Future of Co-Branding," Palgrave Macmillan Books, in: Tom Blackett & Bob Boad (ed.), Co-Branding, chapter 8, pages 113-123, Palgrave Macmillan.
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